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Yogi Tea Launches Campaign to Spread Message of Well-Being, Share Popular Herbal Teas

At the Yogi Well-Wishes website, visitors can choose from a selection of inspirational messages or create their own to send to a friend. Sending a Yogi Well-Wish begins with a personalized e-card followed by a pair of specially chosen teas that arrive by mail.

"Yogi tea-drinkers love to share their favorites with others and offer recommendations for healing. Well-Wishes builds on those good intentions by making these natural exchanges just a little more special," said Melanie Haliburton, Yogi Brand Director.

With Yogi's collection of 60 green, black, herbal and women's teas, the Well-Wishes campaign offers just a taste of the full line with the chance to choose from eight flavorful pairs. Each Well-Wish duo is carefully paired to help fans recommend blends for specific moods and health benefits. The themed Yogi Well-Wish sets include:

• Healthy Glow: Green Tea Blueberry Slim Life and Skin DeTox for natural beauty from the inside out
• Rest: Bedtime and Calming for relaxation and healthy sleep
• Energy: Green Tea Energy and Green Tea Super Antioxidant for an invigorating boost
• Immunity: Green Tea Kombucha and Echinacea Immune Support to help the body stay well
• Nurturing Mother: Mother to Be and Nursing Support for a healthy mom and a happy baby
• Purify: Healthy Fasting and DeTox to gently flush toxins from the body
• Deliciously Intriguing: Egyptian Licorice and Ginger for bold flavor to enhance well-being
• Relax: Kava Stress Relief and Relaxed Mind to settle the body and mind

For more than 30 years, Yogi has led the natural tea category with thoughtful blends of green, black and herbal teas that taste delicious and support holistic health. Based on ancient principles of natural herbal medicine as well as culinary and flavor traditions from a variety of cultures, Yogi combines herbs, spices, flowers, roots, seeds and tea to create delicious teas with purpose. Yogi teas are made with pure botanicals, many grown organically, from all over the world specially selected for intriguing flavors and inherent healing properties. Best-selling Yogi teas include DeTox, Echinacea Immune Support, Bedtime, Green Tea Blueberry Slim Life and Ginger.

About Yogi Brand

Based in Eugene, Ore., Yogi was founded in 1972 and is the No. 1 selling tea brand in the natural channel. The Yogi collection combines 250 exotic spices and botanicals from around the globe to create 60 delicious varieties of green, herbal and black teas rich in both flavor and healthful purpose. Now in the cereal aisle, Yogi has introduced a line of snackable Granola Crisps and crunchy Yogi cereals made with five ancient grains. Yogi products are available in stores nationwide at retailers including Whole Foods Market, Target, Kroger and Safeway, as well as online at www.yogiproducts.com.

Maxwell PR
Molly Cooney-Mesker, 503-231-3086
molly@maxwellpr.com