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Rentrak Announces Top Video Game Rentals of 2009 and Most-Advertised Titles Based On Its Video Game Ad Monitor Service

PORTLAND, Ore., Jan. 28 /PRNewswire-FirstCall/ -- Rentrak Corporation (Nasdaq: RENT), the leader in multi-screen media measurement serving the advertising and entertainment industries, today announced the Top 20 performing video game rentals of 2009 based on consumer spending as well as the Top 20 most-advertised titles of the year.

In 2009, Xbox 360 titles dominated the U.S. rental charts with 17 out of the Top 20 spots. Rentrak's video game rental charts are ranked according to Home Video Essentials, Rentrak's exclusive point-of-sale (POS) tracking system, which measures title-level performance via rental transactions from more than 65,000 DVD, Blu-ray Disc and Video Game properties in the brick-and-mortar, online, and kiosk channels across North America.

Xbox 360 platform titles also racked up the most advertising circular spots on the Top 20 most-advertised video games titles of 2009. Compiled by Rentrak's Video Game Ad Monitor service, the interactive database of advertising circulars from major retailers provides users with the most granular automated brand space tracking available. The service helps to better analyze methods of marketing video games in order to more effectively promote future titles.

    Top 20 Renting Video Games of 2009

                                         Release     Distributor 
    Rank Platform    Title                Date          Name        Rating

    1    X360     X360-Fallout 3        10/28/2008  Bethesda           M
                                                    Softworks  

    2    X360     X360-UFC 2009         05/19/2009  THQ                RP
                  Undisputed         

    3    X360     X360-Call Of Duty:    11/10/2008  Activision         M
                  World At War                      Blizzard

    4    X360     X360-Resident Evil 5  03/13/2009  Capcom             M

    5    X360     X360-Gears Of War 2   11/07/2008  Microsoft          M

    6    X360     X360-Mortal Kombat    11/16/2008  Midway Games       T
                  Vs. DC Universe     

    7    X360     X360-Left 4 Dead      11/17/2008  EA Games           M

    8    X360     X360-Saints Row 2     10/14/2008  THQ                M

    9    Wii      Wii-Mario Kart Wii    04/27/2008  Nintendo           E

    10   X360     X360-Halo Wars        03/03/2009  Microsoft          T

    11   X360     X360-Madden           08/14/2009  EA Games          N/A
                  '10 Football       

    12   X360     X360-Call Of Duty:    11/10/2009  Activision         M
                  Modern Warfare 2    

    13   X360     X360-Skate 2          01/21/2009  EA Games           T

    14   X360     X360-Street           02/17/2009  Capcom             T
                  Fighter IV     

    15   X360     X360-Major League     03/03/2009  2K Games           E
                  Baseball 2K9      

    16   X360     X360-Fable 2          10/21/2008  Microsoft          M

    17   X360     X360-Midnight         10/20/2008  Rockstar Games     T
                  Club: Los Angeles  

    18   Wii      Wii-Super Smash       03/09/2008  Nintendo           T
                  Bros. Brawl       

    19   Wii      Wii-Mario Party 8     05/29/2007  Nintendo           E

    20   X360     X360-Grand Theft      04/29/2008  Rockstar Games     M
                  Auto IV           

    Source: Rentrak's Home Video Essentials. Rank based on consumer spending
    via US brick-and-mortar rental channel.

    Top 20 Most-Advertised Video Games of 2009

    Rank  Platform          Game Title                      Publisher

    1      WII            Wii Sports Resort               Nintendo

    2      X360           Call of Duty: Modern Warfare 2  Activision

    3      WII            Wii Fit                         Nintendo

    4      WII            EA Sports Active                EA Sports

    5      X360           Madden NFL 10                   Electronic Arts

    6      DS             Pokemon Platinum                Nintendo

    7      X360           Lego Batman                     Sega/Warner
                                                          Bros. Int.

    8      PS3            Madden NFL 10                   Electronic Arts

    9      X360           Halo 3: ODST                    Microsoft

    10     X360           Pure                            Disney Interactive
                                                          Studios

    11     X360           Rock Band 2 Special Edition     MTV Games

    12     PS3            Call of Duty: Modern Warfare 2  Activision

    13     PC             The Sims 3                      Electronic Arts

    14     WII            New Super Mario Bros.           Nintendo

    15     PS3            Rock Band 2 Special Edition     MTV Games

    16     X360           The Beatles: Rock Band          MTV Games

    17     X360           Halo Wars                       Microsoft

    18     WII            Wii Fit Plus with               Nintendo
                          Balance Board 

    19     PS3            The Beatles: Rock Band          MTV Games

    20     X360           UFC 2009 Undisputed             THQ

    Source: Rentrak's Video Game Ad Monitor ranked according to total number
    of advertising circular cuts in 2009 (includes hardware and software
    bundles).

About Rentrak Corporation (Nasdaq: RENT)

Rentrak Corporation is an industry-advancing media measurement and research company, serving the most recognizable names in the entertainment industry. Reaching across numerous platforms including box office, home entertainment, on-demand and linear television, broadband and mobile, Rentrak provides exclusive and actionable insight for our clients and partners. From the introduction of our revolutionary Pay-Per-Transaction® distribution and revenue-sharing system, which equipped Rentrak with the intelligence and ability to deal with large, complex data streams, to the company's exclusive Essentials(TM) suite of services, Rentrak has redefined digital audience measurement. Rentrak is headquartered in Portland, Oregon, with additional offices in Los Angeles, New York City and Miami/Ft. Lauderdale. For more information on any of Rentrak's services, please visit www.rentrak.com.

    Contacts for Rentrak:
    ---------------------
    Rogers & Cowan
    Sallie Olmsted / Amanda Bartz
    (310) 854-8124 / (310) 854-8151
    solmsted@rogersandcowan.com / abartz@rogersandcowan.com

SOURCE Rentrak Corporation