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Golfsmith Expands Store Plans for 2010

"In 2009 we experienced solid market share growth and dramatically improved cash flow in a tough economic climate," said Marty Hanaka, president and CEO of Golfsmith. "We know that our new stores will inspire golfers more than any other golf retailer to play better and enjoy life more. We continue to build momentum and these new stores are just the beginning and are a key part of our strategic growth plans."

In addition to the four new stores, Golfsmith will also retrofit several older stores to bring them up to date with the company's newest format and design which offers golfers a much greater opportunity to experience the game. The first store to be redesigned this year is Golfsmith's Downer's Grove location in Chicago, Illinois.

New Stores:

• Overland Park, Kansas - located at 12020 Metcalf Avenue just south of the intersection of Metcalf Avenue and West 119^th Street, Golfsmith will open a 28,000 square foot golf and tennis store in the former Circuit City location. Overland Park is widely considered one of the most underserved golf retail markets in the country. This store will open in Spring 2010.
• Naples, Florida - located in the Promenade Shopping Center on Airport Road just north of Pine Ridge Road, Golfsmith will open a 36,000 square foot Golfsmith Xtreme store in the space formerly occupied by Jo Ann's. This store will open in Fall 2010.
• Golfsmith's third and fourth new stores for 2010 will be announced soon.

About Golfsmith

Golfsmith International Holdings, Inc. (NASDAQ: GOLF), is a 42-year-old specialty retailer of golf and tennis equipment, apparel and accessories. The company operates as an integrated multi-channel retailer, offering its guests the convenience of shopping in more than 70 stores across the United States, through its Internet site and from its assortment of catalogs. Golfsmith offers an extensive product selection that features premier branded merchandise, as well as its proprietary products, clubmaking components and pre-owned clubs.

Cautionary Language

Certain statements made in this news release are forward-looking in nature and, accordingly, are subject to risks and uncertainties. These forward-looking statements are only predictions based on our current expectations and projections about future events. Important factors could cause our actual results, performance or achievements to differ materially from those expressed or implied by these forward-looking statements. These factors include, but are not limited to, those discussed in our Form 10-K, filed March 3, 2009 under the caption "Risk Factors."

Golfsmith
Matt Corey, 512-821-4883
SVP Marketing
matt.corey@golfsmith.com