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Doctors Feel 'Choosing to Be Thinner in 2010 Could Be Bad for Your Health'

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GAINESVILLE, Fla. - (BUSINESS WIRE) - Doctors are worried that as the New Year begins, many Americans will resolve to be thinner in 2010 by using over-the-counter supplements.

According to a survey conducted by ADSAM and SenseUS polling companies, about 60 percent of physicians feel troubled about the safety of taking diet pills. Not surprisingly, while physicians feel negatively about the safety of over-the-counter diet pills, they are much more comfortable about the use of injections like Botox and Restylane or even breast implants.

The results were surprising, considering America's obsession with remaining fit and youthful.

Additionally, the same survey showed that feelings about having breast augmentation or facial injections and using over-the-counter diet pills or Human Growth Hormone for anti-aging created fear and stress among the large majority of consumers.

Although consumers were apprehensive about over-the-counter solutions, the survey results discovered that they were more comfortable with diet pills than cosmetic procedures.

"These survey results can have a significant impact on the plastic-surgery industry," said Jon D. Morris, CEO of ADSAM. "What they show us is that a large number of Americans have a negative feeling towards cosmetic procedures despite physicians feeling good about them."

While over-the-counter diet pills may seem like a fairly harmless supplement, the safety of these products create more negativity, concern and stress with the physicians than do breast implants and facial injections like Botox and Restylane.

For a summary of the report, go online to www.SenseUs.net to view the full report, go to www.SenseUs.net

About AdSAM

AdSAM has been applied in marketing and communications research for two decades. AdSAM is effective cross-culturally and has been used in over 600 proprietary studies worldwide and incorporated into research of many Fortune 500 companies. The nonverbal ADSAM emotional response measure enables us to understand and assess emotional connections, motivators, needs and barriers that factor into the market.

About SenseUS

Since the fall of 2007, SenseUs has offered a new approach to polling. Utilizing AdSAM, the leading measure of emotion response, SenseUs assesses the feelings of the public and links their emotional reactions to their thoughts.

For AdSAM
Greenberg Communication
David Greenberg, 352-338-9978


 
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