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The Chicago Blackhawks and Vibes Media Score with Mobile Marketing

The strategic initiative developed by Vibes and the Blackhawks led to impressive results as more than 30,000 fans subscribed to the "Blackhawks Mobile" club in just over 12 months. Once the substantial opt-in database was established, the team began sending VIP offers such as discounted tickets and merchandise to its most loyal fans. In addition to helping the Blackhawks build a robust mobile database, Vibes has helped introduce the organization and its fans to a number of other creative mobile programs, including in-venue and online Text-2-Win campaigns promoting major events such as the "Winter Classic VIP Experience Sweepstakes" and the "Blackhawks Mobile Playoff Sweepstakes."

The Blackhawks, an organization that has redefined the face of hockey in Chicago, first reached out to Vibes before the start of the 2008-09 season and quickly challenged them to establish a mobile presence that would help them connect with fans. "We recognized Vibes' track record of success in the sports industry and thought they would be an ideal partner to launch the Blackhawks brand in the mobile marketing space," said Blackhawks Senior Executive Director of Marketing and Business Development, Dave Knickerbocker. "We believe their creative and customized approach to program development was the best fit for our needs."

"We are thrilled to be a reliable technology and marketing solutions provider to one of the country's most highly-regarded sports teams," said Drew Green, SVP of Sales and Marketing at Vibes Media. "The Chicago Blackhawks are an innovative organization that has a passionate fan base and, with our knowledge and expertise, has been given the tools to reach out to those fans on an individual basis. The Blackhawks represent the best in what Vibes looks for in a client and we look forward to exploring bold and innovative new directions in our partnership."

About Vibes

As one of North America's largest mobile marketing companies, Vibes delivers hundreds of millions of mobile messages for a wide range of clients in the marketer and publisher categories. Vibes offers a combination of technology, connectivity, strategy and account services that helps marketers create highly relevant, timely and targeted mobile marketing programs and provides publishers with the ability to effectively extend their assets to the mobile device. Incorporated in 1998, Vibes has been recognized as one of the most innovative and fastest growing companies by the Inc 500, Deloitte, MMA, CTIA, Crain's, Promo, and the Chicago Innovation Awards. The company's clients include Verizon, Diageo, Best Buy, AT&T, Sprint, Red Box, Miller Coors, T-Mobile, Accuweather, Tribune, Gannett, Sinclair Broadcast, Emmis, CBS, Gray Broadcast, BET, MTV, MSG, Entercom, and dozens of NBA, NFL, NHL and MLB teams. To learn more about Vibes, visit www.vibes.com.

Adam Selwyn
Dig Communications
312.577.1753
aselwyn@digcommunications.com