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AdMeld Hires Mobile Industry Veteran to Lead Cross-Platform Inventory Optimization Efforts

For more than a decade Mr. Theermann has participated and shaped the mobile marketing industry as an entrepreneur, investor, and senior operating executive. Prior to AdMeld he incubated a mobile analytics and media buying dashboard concept at Polaris Ventures, which ultimately became part of Smaato Inc. Through its optimization platform, Smaato maximizes mobile publisher revenues in the US, Europe and Southeast Asia. In 2004, Mr. Theermann co-founded mobile application company Everypoint, where he assisted in raising $14 million in venture funding from three prominent investment firms. In 2000 he founded YellowPepper, one of the world's first mobile marketing companies, which he later sold to a private equity firm. Mr. Theermann holds an MBA degree from Northeastern University, and a Masters in International Management from Thunderbird.

"The convergence of mobile and web advertising is happening faster than anyone predicted," said Theermann. "As this trend accelerates, premium publishers will increasingly require a fully-integrated toolset to manage and optimize their inventory across all platforms. As the leader in ad network optimization for premium publishers, AdMeld is uniquely positioned to provide its customers with this groundbreaking functionality, and I am thrilled to be leading their mobile initiatives."

"We're extremely pleased to welcome Marc Theermann to the team," said Michael Barrett, CEO of AdMeld. "As a member of the AdMeld executive team, Marc will play a critical role in evolving our mobile capabilities and providing our customers with technology that maximizes the value of every ad impression."

About AdMeld

AdMeld (www.admeld.com) helps the world's premium online publishers maximize revenue from ad networks and exchanges, reduce operating costs and protect their brands from unwanted ads. AdMeld's real time optimization technology generates the highest possible yield from each ad impression, and its suite of tools and services enhance publishers' understanding and control of their discretionary ad inventories. Current AdMeld customers include Answers.com, AccuWeather, Discovery Communications, FOX News, Hearst Television, IAC, New York Post, World Wrestling Entertainment and more than 130 others worldwide. Founded in 2007, the company is headquartered in New York City with offices in San Francisco and London.

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Wise PR for AdMeld
Harrison Wise, 212-777-3235