NEWS

WIRES

OTHER

GUNNAR Optiks Announces Premium 3D Lens Technology for Gaming and Movies

Having established a firm footprint in both the optical and consumer electronics industry, GUNNAR's foray into 3D is a logical step for the company. "This is an exciting time for the field of 3D technology," said Rob Aarnes, GUNNAR's president. "There have been amazing advances in the delivery of the media, but we see a massive need for someone to address the optics of the eyewear. Currently most eyewear used in 3D systems is either disposable or of low quality construction. With our expertise in optics and our commitment to the digital world, we see the opportunity as a natural fit."

GUNNAR is relying on components of its i-AMP technology to provide the optics. "While typical 3D eyewear is stamped from a flat sheet of plastic, GUNNAR lenses are shaped, formed and cut to provide distortion free optics," said Joe Croft, co-founder of GUNNAR and EVP of Research Design & Development. "For the amount of technology and effort that goes into the creation and delivery of the content, it is a shame that the weakest link in any 3D system today is the eyewear used to view the final product. We are proud to announce our success in creating lenses of the highest optical quality to give a premium visual experience."

GUNNAR eyewear with i-AMP 3D will initially be available in Q2 of 2010 in configurations that are compatible with iZ3D gaming systems and RealD video. Ready to wear versions will be priced from $89.00 to 149.00. Prescription eyewear in both configurations will be available in Q3.

GUNNAR will be giving a first look at their i-AMP 3D technology at CES 2010. GUNNAR representatives will be at the Tritton Technologies Booth, North Hall #5216, and the Monster Cable Booth, Central Hall #13306. GUNNAR will also be attending the PEPCOM Digital Experience.

About GUNNAR Optiks

GUNNAR Optiks, LLC engineers and produces Digital Performance Eyewear, eyeglasses that enhance and work with the human visual system when viewing computer screens and digital devices. GUNNAR, a privately held company, was founded in 2005 and officially launched Digital Performance Eyewear in the United States in October, 2008.

GUNNAR, the GUNNAR logo, and i-AMP are registered trademarks of GUNNAR Optiks, LLC. All other trademarks are the property of their respective companies. Copyright 2010. GUNNAR Optiks, LLC. All rights reserved.

TriplePoint
Alexia Nielsen, 415-200-8661
alexia@triplepointpr.com