Published: January 06, 2010
GUNNAR Optiks Announces Premium 3D Lens Technology for Gaming and Movies
SAN DIEGO - (BUSINESS WIRE) - GUNNAR Optiks, the leading manufacturer of digital performance eyewear,
announced today that they will be offering a collection of 3D glasses
enabled with components of their i-AMP lens technology. Versions
will be available for the most widely used 3D platforms in gaming and
video. For the first time ever, premium consumers will have a chance to
view 3D technology with ergonomically correct and distortion free optics.
Having established a firm footprint in both the optical and consumer
electronics industry, GUNNAR's foray into 3D is a logical step for the
company. "This is an exciting time for the field of 3D technology," said
Rob Aarnes, GUNNAR's president. "There have been amazing advances in the
delivery of the media, but we see a massive need for someone to address
the optics of the eyewear. Currently most eyewear used in 3D systems is
either disposable or of low quality construction. With our expertise in
optics and our commitment to the digital world, we see the opportunity
as a natural fit."
GUNNAR is relying on components of its i-AMP technology to provide the
optics. "While typical 3D eyewear is stamped from a flat sheet of
plastic, GUNNAR lenses are shaped, formed and cut to provide distortion
free optics," said Joe Croft, co-founder of GUNNAR and EVP of Research
Design & Development. "For the amount of technology and effort that goes
into the creation and delivery of the content, it is a shame that the
weakest link in any 3D system today is the eyewear used to view the
final product. We are proud to announce our success in creating lenses
of the highest optical quality to give a premium visual experience."
GUNNAR eyewear with i-AMP 3D will initially be available in Q2 of 2010
in configurations that are compatible with iZ3D gaming systems and RealD
video. Ready to wear versions will be priced from $89.00 to 149.00.
Prescription eyewear in both configurations will be available in Q3.
GUNNAR will be giving a first look at their i-AMP 3D technology at CES
2010. GUNNAR representatives will be at the Tritton Technologies Booth,
North Hall #5216, and the Monster Cable Booth, Central Hall #13306.
GUNNAR will also be attending the PEPCOM Digital Experience.
About GUNNAR Optiks
GUNNAR Optiks, LLC engineers and produces Digital Performance Eyewear,
eyeglasses that enhance and work with the human visual system when
viewing computer screens and digital devices. GUNNAR, a privately held
company, was founded in 2005 and officially launched Digital Performance
Eyewear in the United States in October, 2008.
GUNNAR, the GUNNAR logo, and i-AMP are registered trademarks of GUNNAR
Optiks, LLC. All other trademarks are the property of their respective
companies. Copyright 2010. GUNNAR Optiks, LLC. All rights reserved.
TriplePoint
Alexia Nielsen, 415-200-8661
alexia@triplepointpr.com
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