Published: January 06, 2010
Controversial Reebok Campaign Focusing on Butts and Breasts Offends Many Women and Results in Spike in Sales for SmartSole(TM) Exercise Insole
NEW YORK, Jan. 6 /PRNewswire/ -- SmartThingz.com (http://www.smartthingz.com), a leading innovator of fitness and nutrition products based in New York City, attributes part of its recent spike in sales to the controversial Reebok EasyTone ad campaign that focuses leeringly on women's butts and breasts. "Our SmartSole(TM) Exercise Insole (http://www.smartsole.com), which helps people burn additional calories while they walk, has always performed well," said Jennifer Muroff, co-owner of SmartThingz.com. "But the Reebok spot has certainly sparked additional focus on the many benefits and advantages of muscle-toning footwear and SmartSole(TM)."
SmartSole(TM) Exercise Insole provides the same motion as the more expensive fitness shoes and sneakers and retails at under $30 while the EasyTone and Skechers Shape-Ups retail at over $100 and the MBT's retail at over $200. SmartSole(TM) is the only insole available that provides this negative heel technology that helps tone muscles, increase circulation and burn extra calories. People like that they can simply slip the SmartSole(TM) into their existing shoes, sneakers and boots. They're specifically designed so they can be worn all day, so you can be toning up while just walking around... and they're really comfortable. Now that the holiday season is over and the diet season has begun, who doesn't want to burn a few extra calories!
The controversial Reebok ad (http://www.youtube.com/watch?v=qCHKXICefFw) has been downloaded over 455,000 times.
Contact:
Jennifer Muroff
President
jen@smartthingz.com
http://www.smartthingz.com
212.994.6571
This release was issued through eReleases(TM). For more information, visit http://www.ereleases.com.
SOURCE SmartThingz.com
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