Published: January 05, 2010
MediaTile Demonstrates Interactive Digital Signage Breakthrough using 4G/LTE Network with ng Connect Program at CES
LAS VEGAS - (BUSINESS WIRE) - MediaTile, a world leading provider of cellular
digital signage and SaaS
management solutions, today announced a breakthrough in
brand-to-consumer communications using a prototype high-definition
interactive display that combines live 2-way video communication
capabilities with simultaneous interactive promotional messages. The
free-standing, second generation prototype takes advantage of the high
bandwidth wireless IP-connection from the emerging 4G/LTE services
provided by ng Connect Program member, Alcatel-Lucent. The interactive
digital signage prototypes are being demonstrated in the
Alcatel-Lucent/ng Connect Program booth #2503 in the Venetian Veronese
area of CES.
"With this technology and the 4G/LTE connectivity, brands will be able
to have direct and personal influence on consumers where, and when it
matters most," said Simon Wilson, CEO of The MediaTile Company. "Now,
consumers in retail outlets can have their questions answered by an
expert when making a purchasing decision. Our 'HumanKiosk'
prototype is a game-changer in retail merchandising and promotional
programs as more than 70% of brand selection decisions are made right at
the point of purchase."
"4G Video Presence is a perfect example of the type of innovative
communication solutions that are enabled by 4G/LTE technologies and
services," said Derek Kuhn, Vice President, Emerging Technology and
Media Group, Alcatel-Lucent, a founding member of the ng Connect
Program. "While companies such as MediaTile are using 3G networks today
for digital signage, providing a built-in roadmap to the future with
4G/LTE adds tremendous business value and investment protection on
today's digital signage solutions."
The HumanKiosk utilizes 4G/LTE technology to deliver a live, 2-way
in-store video session between a consumer with a product question, and a
representative of that product or service. For example, a customer
seeking information about a new product can simply tap the touch screen
to establish a live visual and audio connection with a product expert
who is located virtually anywhere around the globe. Setting up the fully
integrated solution requires nothing more than accessing a standard
power outlet. It can be easily deployed into any retail, service or
other locations that consumers regularly visit. With 4G/LTE technology,
no on-site networking infrastructure or IT services for deployment or
management are required to set up and use the solution, making it ideal
for organizations to deploy virtually anywhere.
4G Video Presence is just one of the many digital signage configurations
possible using 4G/LTE technology. With its massive bandwidth, and
persistent IP-connection, 4G/LTE-equipped digital signs will support a
variety of rich media services including on-demand video requests, live
emergency video broadcasts, 1-to-many broadcasts, 1-to-1 broadcasts,
rich-media services, and other significant communication enhancements.
All of this brings viewers and promoters closer together, and because
4G/LTE services are completely independent of existing on-site
terrestrial or Wi-Fi networks, no on-site support and management is
required.
About The ng Connect Program
The ng Connect Program is a multi-industry organization committed to the
development and rapid deployment of the next generation of broadband
services based on Long Term Evolution (LTE) and other ultra high
bandwidth technologies. Founded in 2009, the ng Connect Program is
supported by leading network, consumer electronics, application and
content providers including 4DK, Alcatel-Lucent, Atlantic Records,
BUZZMEDIA, chumby, Connect2Media, Creative Technology Ltd., dimedis,
FISHLABS, GameStreamer, Inc., Gemalto, HP, Intamac Systems Ltd.,
Kabillion, Kyocera Communications Inc., LearningMate, MediaTile, QNX,
R360, RebelVox LLC., Samsung, SIGNEXX, Total Immersion, Toyota Motor
Sales USA, Inc., TuneWiki, V-Gate and Words & Numbers. For more
information on the ng Connect Program, please visit: www.ngconnect.org
About MediaTile
The MediaTile Company is a worldwide supplier of award-winning,
all-in-one cellular digital signage, kiosk, and SaaS solutions that are
remarkably easy-to-deploy and operate. Just add power to MediaTile
Digital Sign in a Box or Kiosk in a Box systems and use the web-based
MediaCast SaaS Portal to manage and monitor your advertising,
informational or interactive communications network. Backed by our
MediaServices team, Return On Message (ROM) Methodology, a 99.9% uptime
guarantee, and end-to-end service and support, your network will be up
and running in record time, with record results. www.mediatile.com
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6130769&lang=en
MediaTile and ng Connect Press Contacts
Paul Fernandez,
MediaTile (Pacifico)
Tel: +1 408-439-4828
pfernandez@pacifico.com
or
Mike
Foster, MediaTile CMO
Tel: +1 831-430-1649
mike.foster@mediatile.com
or
Pamela
Preston, ng Connect Program
Tel: +1 212-616-6001
ppreston@breakawaycom.com
or
Alicia
Mickelsen, ng Connect Program
Tel: +1 212-616-6002
amick@breakawaycom.com
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