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MySpace, Wall Street Journal and the World Economic Forum to Send One MySpace User to Davos as 'Citizen Journalist'

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LOS ANGELES - (BUSINESS WIRE) - MySpace today announced its second annual "MySpace Citizen Journalist" program in partnership with The Wall Street Journal and the World Economic Forum, giving one MySpace user the opportunity to become a special correspondent at the world's most prestigious conference, the World Economic Forum Annual Meeting 2010 in Davos-Klosters, Switzerland. The "MySpace Citizen Journalist" winner, chosen by a panel of experts, will join the Davos press corps and leverage the MySpace platform to report on conference news and interview world leaders about issues relevant to the global MySpace community. This year MySpace will expand the contestant pool and accept entries from users in the United States and the United Kingdom.

"We're pleased to offer one MySpace user the assignment of a lifetime," said Owen Van Natta, CEO of MySpace. "MySpace, The Wall Street Journal and the World Economic Forum are providing the unique opportunity to allow one user to experience one of the world's most thought provoking events from the front row. The bar was set incredibly high last year and we're thrilled to see what exceptional entries we receive this year."

The "MySpace Citizen Journalist" competition encourages users in the US and the UK to upload a video at http://www.myspace.com/myspacejournal explaining why they should be chosen to travel to Davos and represent the global MySpace community as the special correspondent. A panel of expert judges including Robert Thomson (Managing Editor of The Wall Street Journal), Adrian Monck (Managing Director and Head of Communications of the World Economic Forum), Owen Van Natta (CEO of MySpace), Rebekah Brooks (CEO of News International) and Rebecca McQuigg (2009 winner of "MySpace Journal" contest) will select the winner while the MySpace community rates their favorite submissions.

Applicants must explain why they deserve to report from the World Economic Forum's Annual Meeting in Davos as well as answer one of the below questions:

  • Name two issues - one global and one local - in which you've been actively engaged over the past year. What have they taught you about your impact in the world?
  • Which country caught your attention most this year? What are the primary issues facing its citizens and how would you resolve them?
  • What pressing global issue has been underreported? Why is the international community neglecting the topic? How would you draw attention to mobilize support?

"Recognizing the continued influence of social media, the World Economic Forum has extended a call to action to our online community at MySpace. This year's theme, 'Improve the State of the World: Rethink, Redesign, and Rebuild,' represents the diversity of voices at Davos, and we are thrilled that MySpace users can play such a large part," said Adrian Monck, Head of Communications of the World Economic Forum.

"MySpace Citizen Journalist" winner will receive:

  • All expenses paid travel to/from Davos, Switzerland
  • Invitations to the Young Global Leaders opening conference and various media events
  • Attendance at private meetings with editors from The Wall Street Journal and News Corp executives
  • The opportunity to document the experience in written and video blogs on MySpace and The Wall Street Journal online
  • Syndication of their MySpace blog via WSJ.com

"MySpace Citizen Journalist" winner will submit daily blogs and video logs documenting their Davos experience via http://www.myspace.com/myspacejournal. The winner will upload conference pictures and interact with other reporters on-site including top Wall Street Journal reporters and the hundreds of global leaders attending the event.

For more information on the "MySpace Citizen Journalist" competition please visit http://www.myspace.com/myspacejournal.

About MySpace

MySpace is a technology company connecting people through personal expression, content, and culture. MySpace empowers its global community to experience the Internet through a social lens by integrating personal profiles, photos, videos, mobile, messaging, games, and the world's largest music community. MySpace is a division of News Corporation (NASDAQ: NWS, NWSA; ASX: NWS, NWSLV). For more information, visit our press room.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6123746&lang=en

MySpace
Dani Dudeck, 310-969-7148
310-279-8612
ddudeck@myspace-inc.com


 
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