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Samsung and Hannah Teter Stage Competition for Consumers to Become Mobile Explorers at the Vancouver 2010 Olympic Winter Games

To enter Samsung's Mobile Explorer contest, people are asked to pair up and create a video application demonstrating their experience and interest in blogs and social networking, ability to seek-out and generate buzz, and general excitement about the 2010 Olympic Games. Video applications should be submitted online at www.samsung.com/mobileexplorers now through January 8, 2010.

"Samsung's Mobile Explorer program is about having the opportunity to share personal Olympic experiences with consumers across the United States," said, David Steel, senior vice president of Strategic Marketing for Samsung Electronics America. "The program provides a unique Olympic experience directly to 10 everyday people and helps demonstrate Samsung's commitment to supporting the Olympic Games."

During the Games, the 10 Samsung Mobile Explorers will compete in challenges-visiting Vancouver sites, collecting fan stories, and discovering the Olympic spirit-while capturing the content with Samsung Mythic mobile phones. Samsung Mobile Explorer videos and blog entries will be posted daily on www.samsung.com/mobileexplorers.

Snowboarder and Samsung Olympic Ambassador Hannah Teter will be on hand to share her experience with the Mobile Explorers and challenge them with her own Olympic Games-related tasks. Among them will be a head-to-head contest for the teams to raise awareness for her charity Hannah's Gold, which uses the proceeds from sales to assist with curbing the effects of poverty in Africa. Samsung will make a dollar for dollar match of Hannah's Gold 2010 sales in support of the charity.

"I am really excited to serve as the ambassador for Samsung's Mobile Explorers program," Teter said. "Not only do I get to be a part of bringing the Olympic Winter Games to so many people and experiment with some of the most current social networking technology, I also have the opportunity to raise awareness for Hannah's Gold – a cause that is important to me."

Hannah's Gold is Teter's charity initiative, benefiting communities in Africa struggling against the effects of poverty. Currently, funds are supporting a clean water and community-building project in Kirindon, Kenya.

U.S. Samsung Mobile Explorers will be joined in Vancouver by 40 other Explorers from Canada, Russia, China and South Korea.

For Samsung Mobile Explorers social media news release, including visual assets, visit: http://smnr.samsungusanews.com/mobileexplorers.

Samsung Electronics has been a top sponsor in the wireless communications equipment category since 1998. At the 2010 Olympic Games, Samsung will utilize its wireless technology for seamless communication among Olympic VIPs, delegates and staff. For more information on Samsung's Olympic partnership, please visit www.samsung.com/us/vancouver2010.

About Samsung Electronics America, Inc.

Samsung Electronics America, Inc. (SEA), based in Ridgefield Park, NJ, is a subsidiary of Samsung Electronics Co., Ltd. The company markets a broad range of award-winning consumer electronics, information systems, and home appliance products, as well as oversees all of Samsung's North American operations including Samsung Telecommunications America, LP, Samsung Semiconductor Inc., Samsung Electronics Canada, Inc. and Samsung Electronics Mexico, Inc. As a result of its commitment to innovation and unique design, the Samsung organization is one of the most decorated brands in the electronics industry. The company was ranked #6 in the Electronics Industry segment in Fortune Magazine's "Most Admired Companies 2008," and named as one of Fast Company's "Fast 50 Most Innovative Companies of 2008." Among popular BusinessWeek rankings, the company ranked #26 in the publication's "Most Innovative Companies of 2008" . For more information, please visit www.samsung.com.

About Hannah's Gold

Professional snowboarder Hannah Teter created Hannah's Gold, a Grade A medium amber pure Vermont maple syrup tapped from the trees near the Teter family house, following her gold medal performance at the 2006 Winter Olympics in an effort to raise money for underprivileged children around the world. All proceeds from the sales of Hannah's Gold benefit World Vision (www.worldvision.com), a Christian humanitarian organization dedicated to tackling the causes of poverty. Through Hannah's Gold and her personal commitment to donate all contest prize money, Teter and World Vision have combined efforts to raise money for the village of Kirindon, Kenya and help provide improvements for clean water access, sustainable infrastructure, school buildings and AIDS treatment among others. Hannah's Gold is also supported by Teter's sponsors: Burton, Ben & Jerry's, Okemo and Samsung. For more information or to order a bottle of Hannah's Gold, please visit www.hannahsgold.com.

About the U.S. Olympic Committee

The United States Olympic Committee (USOC) is recognized by the International Olympic Committee as the sole entity in the United States whose mission involves training, entering and underwriting the full expenses for the U.S. teams in the Olympic, Paralympic, Pan American and Parapan American Games. In addition to being the steward of the U.S. Olympic Movement, the USOC is the moving force for support of sports in the United States that are on the program of the Olympic, Paralympic, Pan American and Parapan American Games. Follow us on Twitter (@USOlympic) and to learn more about the USOC go to Teamusa.org.

Samsung Electronics America
Jose Cardona, 201-229-4118
jcardona@sea.samsung.com
or
Weber Shandwick
Amy Juaristi, 212-445-8252
ajuaristi@webershandwick.com