NEWS

WIRES

OTHER

Telefónica Rolls Out Mobile Advertising Globally with Amobee Media Systems

Through Amobee, Telefónica is now capable of dynamically ad-serving all mobile communication channels including mobile internet, applications, games, video, and messaging via one uniform advertising solution. This means Telefónica is uniquely positioned to serve as a single point for agencies and advertisers wishing to buy ad-enabled inventory to deploy and monitor campaigns across multiple channels and markets simultaneously.

"Removing the friction for the media buyer is fundamental to the future of mobile advertising and Amobee makes this possible. We enable operators to build profitable revenue streams from advertising while making it easier for marketers to utilize new, more engaging ways to target their audience globally," said Zohar Levkovitz, co-founder and CEO of Amobee.

"Amobee is playing a vital role in helping us to monetize our assets and realize the full potential of mobile advertising, but not to the detriment of customer experience," said Tanya Field, Director of Mobile Data Group at Telefónica S.A. "Amobee's mobile advertising platform seamlessly leverages our existing user data for targeting, while providing advertisers and marketers easy access to our premium inventory to enable them to get their message across quickly, effectively, and globally."

Amobee has served mobile advertising campaigns for many of the world's top agencies and brands enabling them to achieve as much as 80% audience share in several markets. This is due to Amobee's operator-centric approach and unique composition of exclusive partnerships in key geographies.

"Telefónica is a great example of a mobile operator deploying a uniform solution which strikes a balance between offering a positive user experience and presenting marketers the opportunity to leverage its 268 million global subscriber base. We are thrilled to play such an integral role and we look forward to supporting them in Europe, as well as Latin America, which holds significant growth potential and is a key milestone for us as a company," added Levkovitz.

About Amobee Media Systems

Headquartered in Redwood City, California, Amobee Media Systems is the most deployed telco-grade ad-serving solution. Amobee is dedicated to mobile operators, allowing them to dynamically insert advertising impressions in all forms of mobile communication and content: WAP Browsing, Video & Music, SMS, MMS, applications and Games. Amobee's complete ad serving solution is designed to facilitate the launch of advertising campaigns for brand building, direct response and lead generation helping mobile operators and their subscribers "get more for less." The company enjoys financial backing from some of the biggest names in venture capital: Accel Partners, Sequoia Capital, and Globespan as well as strategic investments from Motorola, Cisco and two leading operators: Vodafone and Telefónica.

About Telefónica

Telefónica is one of the world's largest telecommunications operators by market capitalization. Its activities are centered mainly on the fixed and mobile telephony businesses, while its broadband business is the key growth driver underpinning both. It operates in 24 countries and has a global customer base of 268 million. Telefónica's growth strategy is focused on the markets in which it has a strong foothold: Spain, Europe and Latin America. Telefónica is a 100% private company, with more than 1.5 million direct shareholders.

Grant Butler Coomber
Jaime Tero, +1-415-989-9803
jaimet@gbc-usa.com
Jill Tsugawa, +1-415-989-9803
jillt@gbc-usa.com