NEWS

WIRES

OTHER

Price Match Consumer Class Actions Against Best Buy Expanded to More States by Kantrowitz, Goldhamer & Graifman, P.C.

Consumers in New York, California, Illinois and New Jersey are fighting back because Best Buy has denied their price match requests. The law firm of Kantrowitz, Goldhamer & Graifman, P.C. and its co-counsel, having won class action certification in New York, have now expanded the suit and filed additional lawsuits on behalf of consumers in California, New Jersey and Illinois. The firms have moved to have all four actions transferred and consolidated in the Southern District of New York.

The lawsuits allege that Best Buy is violating Consumer Protection Laws by failing to honor its public price match guarantee. Specifically, the lawsuits allege that: Best Buy advertises, promotes and uses its price match guarantee to affect sales. However, since price matching is unprofitable, Best Buy has an undisclosed policy of erecting strategic barriers to aggressively deny customers' price match requests. Best Buy's Anti-Price Matching Policy has been confirmed by multiple former employees, techniques for denying price match requests are taught at Best Buy's facilities and Best Buy provides financial incentives for denying price match requests. One technique, the use of a secret intra-net site with phony prices, is being challenged by the Connecticut Attorney General.

On January 10, 2008, Kantrowitz, Goldhamer & Graifman, P.C. filed the first Best Buy Price Match lawsuit, Jermyn v. Best Buy Stores, L.P., in the Southern District of New York. On March 19, 2009, the Court certified the Jermyn class action and on October 8, 2009, the United States Court of Appeals denied Best Buy's request to appeal. The law firms have now filed Truong v. Best Buy Co., Inc. in California, DiSanto v. Best Buy Co., Inc., in New Jersey and Laff v. Best Buy Co., Inc. in Illinois. On October 28, 2009, the law firms moved to have all four actions transferred and consolidated in the Southern District of New York.

If you have any information about Best Buy's price matching practices; Best Buy has denied your price match request; or you have any questions concerning your rights or interests with respect to these matters, please contact: