NEWS

WIRES

OTHER

ExactTarget Executive Named CFO of the Year

The Indianapolis Business Journal awarded Traci Dolan, ExactTarget's chief financial officer and chief administrative officer, the honor at a ceremony Tuesday in Indianapolis for her leadership in managing the company's 35 consecutive quarters of growth.

"Traci has been instrumental in helping us strike the right balance between rapid growth and profitability. Her leadership and integrity set the tone for many areas of our business, including our corporate culture," said Scott Dorsey, ExactTarget's co-founder and chief executive officer. "From helping to drive responsible growth to raising capital from leading Boston and Silicon Valley venture firms to opening our first office in London, Traci is an incredible asset and we are fortunate to have her on the ExactTarget team."

Since joining ExactTarget in 2004, Dolan has led the company's financial and administrative functions amid 400 percent revenue growth, the addition of more than 300 employees and exponential expansion of the company's client list around the world. In 2009 alone, Dolan served a key role in securing the firm's historic round of venture capital investment, completing the acquisition of London-based Keymail Marketing and opening a global operation in Europe.

"While the down economy certainly presented challenges to all businesses in 2009, ExactTarget has welcomed tremendous growth," Dolan said. "While others have scaled back investment, we've done just the opposite. We have chosen to invest in people and technology that support our growth and our clients' success."

Dolan's accolade follows Deloitte naming ExactTarget one of the 500 fastest growing technology, companies in North America. Already this year, ExactTarget has garnered recognition from organizations around the world including:

• Inc Magazine naming ExactTarget to the Inc 5000 list for the fourth consecutive year.
• Microsoft naming the company a finalist in the Software-plus-Services, Development Partner of the Year category of the 2009 Microsoft Worldwide Partner Conference Awards.
• Industry Website ClickZ named ExactTarget the best email marketing platform in the industry
• JMP Securities' "Hot 100: The Best Privately Held Software Companies"
• American Business Awards' annual "Stevie Awards" finalist in both the Fastest-Growing Company of the Year and Product Development/Management Department of the Year categories
• TechPoint's "Technology Company of the Year"
• Indiana Chamber of Commerce's 7^th Best Place to Work in Indiana, and
• Upshot Institute's 2009 Upshot50 Marketing Technology Leader Award.

About ExactTarget

ExactTarget is a leading global provider of on-demand email and one-to-one marketing solutions. The company's software as a service technology provides organizations a single platform to connect with customers via triggered and transactional email, integrated text messaging, voice messaging, landing pages and social media. Supported by collaborative global services teams, ExactTarget's technology integrates with more sales and marketing information systems than any other in the industry, including Salesforce.com, Microsoft Dynamics CRM, Omniture and Webtrends among many others. ExactTarget's software powers permission-based multi-channel communications for thousands of organizations around the world including Expedia.com, Aurora Fashions, Papa John's, CareerBuilder.com, Gannett Co., Inc., The Leukemia & Lymphoma Society, The Home Depot and Wellpoint, Inc. For more information, visit www.exacttarget.com or call 1-866-EMAILET.

ExactTarget
Mitch Frazier, 317-275-5034
mfrazier@ExactTarget.com
OR
Dittoe PR for ExactTarget
Lauren Sanders, 317-202-2280 X 10 or lauren@dittoepr.com