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SelectQuote Launches First Mobile Life Insurance Quote Service

Nation's Number 1 Term Life Insurance Sales Agency Launches First Mobile Phone Quote Service; Consumers Can Text 735328 for a Free Term Life Insurance Quote

SelectQuote (www.SelectQuote.com), the nation's number one term life insurance sales agency and the leading online source for term insurance quote comparisons, announced today that the company has launched the industry's first life insurance quote service delivered via mobile phone. (1) Consumers can text their age to 735328 (SELECT) from their mobile devices and receive a free term life insurance quote back via text within minutes. The service is available on all major mobile phone service providers including AT&T, Sprint, T-Mobile and Verizon.

"Ours is a very mobile and often fast-paced society," said Charan Singh, Founder and Chief Executive Officer of SelectQuote. "SelectQuote has led the way in providing consumers with online information and quotes for term life insurance, and as consumers increasingly rely on their mobile devices we wanted to provide them with the convenience of mobile quotes. Life insurance is the foundation of a solid financial plan, and we want consumers to think about their insurance needs and have quick and easy access to the information they need to make smart financial decisions."

Every month almost one million Americans consider and purchase a new life insurance policy. However, more than one-third of all adults carry no life insurance and the majority of those adults who do carry life insurance rely on more limited group life polices obtained through an employer.

SelectQuote (www.SelectQuote.com) is the nation's number one term life insurance broker, offering consumers quotes and comparisons from more than a dozen of the country's leading and most highly-rated insurance carriers.

The company is launching its new mobile phone and mobile device life insurance quote service effective December 1st, 2009. Consumers can simply text their age to 735328 (SELECT) and within minutes will receive an age-based term life insurance quote. The quote will typically be a short range of prices based on the life insurance premiums paid, on average, by other consumers of the same age who purchased term life insurance in the past year through SelectQuote. The quote provided is generally based on a 10 year term life policy of $500,000 -- and based on life insurance policies with more than a dozen of the nation's leading insurers. The service is available on all major mobile phone service providers including AT&T, Sprint, T-Mobile and Verizon.

SelectQuote will be supporting its mobile device life insurance quote service through a parallel advertising campaign appearing online and on television in markets across the country.

(1) The range displayed in the text quote is a range of SelectQuote customers that bought term life insurance from 9/1/2008 thru 8/31/2009 for a specific age. All ranges are 10-year, preferred, non smoker policies. For 20 and 21 year olds, the range quoted is a $250,000 policy amount. For all other ages, the range quoted is a $500,000 policy amount.