Sedo Brokers Industry's Second Largest Geo Domain Sale

CAMBRIDGE, Mass. - (BUSINESS WIRE) - Sedo, the leading online domain marketplace and monetization provider, today confirmed that it has brokered the sale of Russia.com for $1.5 million, the second largest Geo domain sale to date. Sedo brokered the sale on behalf of Seattle-based Paley Media, a web design, publishing, and technology company that actively manages an online network of 11 high profile geo domains and six enthusiasts websites. This marks Sedo's highest ever geo domain sale, as well as the biggest sale of the year in its category. The highest public sale on record, industry-wide, is Korea.com, which was sold for $5 million in 2000.

"Geo domains are in high demand because of their unique nature - there is no substitute," said Gregory Paley, CEO of Paley Media. "Even when sold without content, as was the case of Russia.com, a geo domain name by itself holds tremendous value because it lends itself to a number of lucrative business models."

Traditionally, geo domains have been purchased by media companies and tourism boards. Today, other business models have emerged and these virtual assets are being used as highly visible brands by social networking, travel, and e-commerce companies.

"Geo domains have always been a very strong investment in the domain industry for a variety of reasons," said Kathy Nielsen, Director of Sales at Sedo. "They hold enormous potential for development. In addition, there are many solid and proven business models, and local online advertising is in a growth stage. All the pieces are aligned for the makings of a very successful business."

"Thanks to the stellar performance of Sedo, its top-notch brokerage team and their work with global leaders from various industries, we were able to smoothly bring the Russia.com asset to the global marketplace and secure the highest bid from the most suitable buyer," said Paley. "Overall, Sedo has surpassed my expectations, and I look forward to continuing my collaboration with the company to deliver more high quality geo domains to businesses and individual investors."

With the successful sale of Russia.com, Paley Media is entrusting Sedo to broker additional premium geo domains on the company's behalf, including PuertoRico.com, SouthAfrica.com, Morocco.com, Scotland.com and Nepal.com. These geo domains are currently listed at www.Sedo.com/Geo, along with a selection of additional geo assets including (but not limited to) Sweden.com, Belgium.com, Dusseldorf.com, Guinea.com and VaticanCity.com. Interested buyers should contact Sedo Broker Tessa Holcomb at Tessa@sedo.com or 617-499-7246 for further information.

About Sedo

Sedo, an acronym for "Search Engine for Domain Offers," is the leading domain marketplace and monetization provider. Headquartered in Cambridge, Mass., Sedo has assembled the world's largest database of domain names for sale, with more than 15 million listings. The success of Sedo's model has attracted a global membership base of more than 900,000 domain professionals. Sedo is owned by AdLINK Group (ISIN DE0005490155 / German WKN: 549015), which is part of the German United Internet AG (ISIN DE0005089031/ WKN 508903). Sedo offers regional versions of its site for the UK (Sedo.co.uk), France (Sedo.fr), Germany (Sedo.de), and Spain (Sedo.com). For additional information, please visit www.sedo.com.

About Paley Media

Paley Media, Inc., is a privately held web consultancy and technology company located in Seattle, Washington. Since 1999, Paley Media has specialized in the design, development, and management of electronic media properties on subjects such as travel, entertainment, and finance. For additional information, please visit www.paleymedia.com.

fama PR
Sandy Dawkins, 617-758-4271
sedo@famapr.com