Amazon Extends Battery Life of Newest Kindle by 85 Percent and Adds Native PDF Reader

SEATTLE - (BUSINESS WIRE) - Amazon.com, Inc. (NASDAQ: AMZN) today announced two new enhancements to the latest generation Kindle-85 percent more battery life and a native PDF reader. Kindle now has battery life of up to seven days even with wireless turned on, a significant improvement from the previous battery life of four days. Battery life with wireless turned off remains at the previous level of up to two weeks. Battery power management for portable wireless devices is a complex technical area, and the battery life improvement announced today is the result of a six month firmware improvement and testing program.

Amazon also announced today that the 6-inch Kindle now has a built-in native PDF reader that enables Kindle customers to read professional and personal documents in their original PDF format without conversion. Kindle is in stock and available for immediate shipment today at www.amazon.com/kindle.

"Kindle, already the #1 bestselling, most wished for, and most gifted product on all of Amazon.com, is now even better-with 85 percent more battery life and a built-in PDF reader," said Ian Freed, Vice President, Amazon Kindle. "These two significant enhancements are available now."

To read their personal or professional documents, Kindle customers simply email PDFs to their Kindle email address or move them over using a USB connection. Customers that prefer to have their PDF documents converted to the Kindle format simply type "Convert" in the subject of the e-mail when sending documents to their "@kindle.com" address.

Amazon also announced today that previous purchasers of the new Kindle will also receive the 85 percent battery life improvements with wireless on, and native PDF support via a firmware update automatically delivered via Whispernet wireless. Native PDF support will also be available for some earlier versions of Kindle via an automatic Whispernet wireless firmware update.

About Amazon Kindle

Kindle is the revolutionary portable reader that wirelessly downloads books, magazines, newspapers and personal documents to a crisp, high-resolution 6-inch electronic ink display that looks and reads like real paper. Kindle utilizes the same 3G wireless technology as advanced cell phones, so users never need to hunt for a Wi-Fi hotspot. Kindle is the most wished for, the most gifted, and the #1 bestselling product across the millions of items sold on Amazon.

About Amazon.com

Amazon.com, Inc. (NASDAQ:AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com, Inc., seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as Books; Movies, Music & Games; Digital Downloads; Electronics & Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel; Shoes & Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto & Industrial. Amazon Web Services provides Amazon's developer customers with access to in-the-cloud infrastructure services based on Amazon's own back-end technology platform, which developers can use to enable virtually any type of business. Examples of the services offered by Amazon Web Services are Amazon Elastic Compute Cloud (Amazon EC2), Amazon Simple Storage Service (Amazon S3), Amazon SimpleDB, Amazon Simple Queue Service (Amazon SQS), Amazon Flexible Payments Service (Amazon FPS), Amazon Mechanical Turk and Amazon CloudFront.

Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, and www.amazon.cn. As used herein, "Amazon.com," "we," "our" and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and subsequent filings.

Kindle devices are sold through Amazon Digital Services, Inc.

Amazon.com, Inc.
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