Published: November 23, 2009
Betawave Appoints Mark Oltarsh as New Chief Revenue Officer
NEW YORK - (BUSINESS WIRE) - Betawave
(OTCBB:BWAV), the online media network that delivers highly attentive
audiences to brand marketers, today announced the appointment of Mark
Oltarsh, former Vice President and Group Publisher of Bauer Publishing's In
Touch Weekly and Life & Style magazines, as the
company's new chief revenue officer, reporting to the CEO Matt Freeman.
Oltarsh will be responsible for organizing Betawave's sales force and
introducing Betawave's products and publishers to untapped brand
marketers and agencies.
Oltarsh brings to Betawave more than 10 years of sales and revenue
experience, particularly in the publishing world. At Bauer Publishing
and specifically for In Touch Weekly, the fastest growing
magazine in the country, he increased ad revenue by over 150% over a
three-year period. Prior to that, Oltarsh rose rapidly to sales
leadership at Spin, Conde Nast's Details and Vanity Fair,
and Dennis Publishing's Stuff and Maxim. His past two
sales positions included responsibility for all digital revenue and
major media deals in broadcast and print.
"We are delighted to welcome Mark to the company," said Matt Freeman,
CEO of Betawave. "He has a successful track record of taking on underdog
businesses and challenger brands with strong points of view,
consistently leading them to tremendous results. Mark's passion for
Betawave and excitement about our future make him a great addition."
"I'm inspired to be joining the team, helping Betawave continue on its
growth path," said Mark Oltarsh. "In its mission to deliver the most
attentive audiences to brands, Betawave has proven to me that its
immersive ad campaigns transform natural audience attention into
measureable brand engagement."
Oltarsh will be based in the New York office.
About Betawave Corporation:
Betawave Corporation (OTCBB:BWAV) is an online media network that
delivers highly attentive audiences online. The company reaches 32
million U.S. unique users in high quality editorial environments.
Betawave's publishers are leading mid-tail publishers that capture
substantial time spent per user each month.* The Betawave network of
sites ranks at or near the top in total audience reach and time spent
across the relevant demographics in five key categories: Teens, Kids
Entertainment, Games, Lifestyles and Parenting. (*Source: comScore,
September 2009.) Betawave is headquartered in San Francisco and New York
with sales offices in Los Angeles and Chicago.
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Betawave Corporation
Stephanie Yang, 415-738-8706 (PR Director)
stephanie@betawave.com
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