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iGames LAN Centers to Compete in the $2,500 Borderlands(TM) Marketing Contest

YouTube Video Viewing Period From November 20 - November 30; Contest Winners to Be Announced on December 4

Leading LAN center organization iGames announced today that participating LAN centers in North America will compete in its $2,500 Borderlands(TM) Marketing Contest to celebrate their promotional activities for 2K Games' new role-playing shooter, Borderlands.

Open to over 100 participating iGames LAN centers, the contest invites entrants to vie for their share of the $2,500 prize pool by submitting photos and videos of their Borderlands promotional activities, including the Borderlands Showcase, Launch Party, and Daily Challenge. In-center filming took place from October 23 through November 13, and the videos are now available on YouTube.

All entrants will be scored on the creativity and quality of their videos, the number of YouTube views that they receive, and their overall promotional efforts. The top 5 winners will be announced on December 4 and will receive:

1st place    $1,000
2nd place    $700
3rd place    $500
4th place    $200
5th place    $100

Now through November 30, the public can go to www.youtube.com/igamesvideos to check out all the video entries.

About Borderlands:

Borderlands is an original role-playing shooter from 2K Games and Gearbox Software that combines the intuitive reward systems of action role-playing games and the frantic-paced combat of first-person shooters. The game features a groundbreaking content generation system allowing for a near-endless variety of weapons and item drops. Borderlands allows up to four players to share the same game experience simultaneously online in co-op gameplay. Players can freely join or leave each other's games at any time, or choose to play in the full single-player mode. These features, along with a rich and deep fiction that touches upon the mysteries buried beneath the surface of a danger-filled planet, combine to form a breakthrough experience that challenges the conventions of modern shooters. For more information about the title, visit: www.borderlandsthegame.com.

About 2K:

Founded in 2005, 2K develops and publishes interactive entertainment software games for the console, PC, and handheld gaming systems through its three divisions: 2K Games, 2K Sports, and 2K Play. 2K publishes titles in today's most popular gaming genres, including first-person shooters, action, role-playing, real-time strategy, sports, casual, and family entertainment. The 2K label has some of the most talented development studios in the world today, including Firaxis Games, Visual Concepts, 2K Boston, 2K Marin, 2K Australia, 2K Czech, Cat Daddy Games, and 2K China. In just a few short years, 2K launched the 2007 Game of the Year -- BioShock®; continued the award-winning Sid Meier's Civilization® series; delivered the #1 rated and #1 selling basketball franchise with NBA® 2K9*; and broke new ground in the family entertainment market with its multi-million unit selling hit Carnival Games. 2K is headquartered in Novato, California and is a wholly owned label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO). For more information, please visit www.2K.com.

* According to 2008-2009 GameRankings.com and The NPD Group

All trademarks and copyrights contained herein are the property of their respective holders.

About iGames:

iGames, Inc. has established strong relationships with industry leaders to provide a wide variety of products, services and programs to LAN venues and gamers including software licensing, hardware discounts, exclusive game launches, LAN parties, and tournaments. Today the company reaches over 1.2 million gamers around the world, initiating and co-organizing more than 200 events a year.