Published: November 20, 2009
Cephas Announces Plans for MMA Underboss
Cephas Holding Corp (PINKSHEETS: CEHC) today
announced plans for its new mixed martial arts newswire called MMA
Underboss (www.mmaunderboss.com). The newswire will be available as an app
for the iPhone platform. The company is completing development of the app
and expects submission to iTunes before the end of the month.
The app will be free to download and will be advertiser supported.
Cephas Holdings anticipates that the app will become a mobile "Drudge
Report" for MMA fans around the world. Additionally, the company plans to
use some of the content generated from the Underboss to enhance the
offerings for its upcoming apps for specific athletes.
MMA is one of the fastest growing sports in the world especially with key
demographics groups such as 18-24 and 18-34 year old men. The recent
Fedor Emelianenko fight drew approximately six million viewers last month
on CBS. MMA pay per view events regularly out draw boxing and professional
wrestling.
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