Published: November 20, 2009
OPTIMIZERx Engages Beringea LLC as Advising Partner for Growth

OPTIMIZERx Corporation (OTCBB: OPRX) has
engaged Beringea LLC, an investment banking and private equity firm, to
assist in financial planning and strategic positioning for the company's
continued growth.
"Beringea specializes in advising clients who are seeking to execute
strategic transactions or find private financing," said David Lester, CEO,
OPRIMIZERx. "As we continue to position OPTIMIZERx's growth within the
healthcare marketplace we look to Beringea to be a strategic advisory
partner for both growth and financial stability."
"Beringea's transaction advisory team has a deep expertise in the
healthcare sector and is excited to share OPTIMIZERx's value proposition
with the market," said David Eberly, Beringea's senior managing director
and co-founder. "OPTIMIZERx's ability to simplify complex medical
processes like prescription sampling administration and distribution
represents real cost saving opportunities to the industry and makes it an
attractive player in the healthcare IT space."
OPTIMIZERx recently announced the launch of SampleMD(TM) -- a new,
downloadable virtual "drug sample cabinet" that allows doctors and staff to
print or electronically send sample vouchers and co-pay coupons right to
pharmacies directly from their desktops. To learn more about SampleMD
visit: http://beta.samplemd.com
About OPTIMIZERx Corporation
OPTIMIZERx provides unique platforms to help patients better afford and
comply to their medicines and healthcare products while offering
pharmaceutical and healthcare companies effective ways to expand patient
awareness, access and adherence to their brands. The Company's patient
support website, www.OPTIMIZERx.com, and its permanent subscriber base,
continue to grow each month and is quickly becoming the preferred way to
access branded prescription savings and support programs. Additionally,
OPTIMIZERx has developed OFFERx(TM) and ADHERxE(TM) to allow a more
streamlined, effective way to create, promote and manage new trial or
co-pay programs on behalf of brand-name pharmaceuticals and health care
products.
'SAFE HARBOR'
This press release contains forward-looking statements within the
definition of Section 27A of the Securities Act of 1933, as amended and
such section 21E of the Securities Act of 1934, amended. These
forward-looking statements should not be used to make an investment
decision. The words 'estimate,' 'possible' and 'seeking' and similar
expressions identify forward-looking statements, which speak only as to the
date the statement was made. The company undertakes no obligation to
publicly update or revise any forward-looking statements, whether because
of new information, future events, or otherwise. Forward-looking statements
are inherently subject to risks and uncertainties, some of which cannot be
predicted, or quantified. Future events and actual results could differ
materially from those set forth in, contemplated by, or underlying the
forward-looking statements. The risks and uncertainties to which
forward-looking statements are subject include, but are not limited to, the
effect of government regulation, competition and other material risks.
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