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Social Media Overview Applications are Good for Your Business

By Dawn Gordon

Everyone has a brand they are trying to either market personally or sell professionally. Nike is a brand, writing about the environment is a brand, something you focus on either in your business or personal life is a brand. What you are trying to market on your website or blog is a brand. Personally my brand is the environment, religion, social media, and business related news and products. Those are my brands.

When you are relying on your brand to make you money and feed your kids, keeping an eye on how that brand is doing as far as sociability is crucial in keeping you in business. You want to make sure it is a trend people are willing to invest their time and money into.

Using a social brand overview search is a great way to keep an eye on this. I strongly urge you to search weekly so you will be in touch with what is going on with your brand. This would be searching through social web sites such as Digg and other locations

Social Mention

This is a social media search in live time which offers you a trend listing. You can sign up for an alert like Google alert, to have an email delivered to you if your company or brand is mentioned. You can select the social media sources for them to search. A widget is available for your site or blog written in java script

How Sociable

How sociable uses 32 metrics of search to find out how sociable is your brand. It is in beta stages and you can keep track of your search by receiving an email. It traces your brand on social web outlets to let you know if your brand is the buzz in those locations.

Addictomatic

Same general method of use as How Sociable and Social Mention, you search your brand and visibility but it gives you a personalized page that resembles multiple feeds categorized by individual social web sites. You can bookmark that site, and keep refreshing the page.

You might be asking yourself why it is important if my brand is being discussed on Facebook or Twitter or other social web outlets. These social web outlets are used by millions of people every single day for business and personal use.

Using these social web outlets can also bring you more business and contacts to your sites and blogs. Many businesses now are streamlining their brand with these places to advertise their product.

The next step is keeping an eye on whether your product is even discussable in any of these social web outlets.

Dawn Gordon is a freelance writer and construction company owner, interested in green tech and business writing. Contact Dawn through NewsBlaze.