Securian Retirement Wins STAR Communications Award

      

ST. PAUL, Minn., Nov. 19 /PRNewswire/ -- "Very engaging." "Nice presentation." "Personalization a great aspect."

Those were the judges' comments about Securian Retirement's 401(k) plan enrollment guide, which earned the Mutual Fund Education Alliance's STAR award for excellence in marketing, education, and communications.

"It's important that we partner with our clients and support their efforts to educate employees about the benefits of enrolling in the plan and making informed decisions about investing," said Richard Manke, vice president, Securian Retirement Plan Services. "For some plan participants, the information they get from Securian through their employers may be their only source of financial education. It's important that these materials be eye-catching, easy to use, and understandable."

The customizable guide, titled "Grab a piece of retirement security," walks employees through a four-step enrollment process. The process enables participants to create a retirement savings plan that uses their individual saving and investing styles. For participants wanting more investing information, the guide offers illustrations that show potential growth of savings over time, worksheets to help them decide how much to save and where to invest their contributions, and information about their retirement plan and the investment options available to them. For those wanting less, it offers a quick and easy enrollment path using the plan's pre-allocated investment features.

This is Securian Retirement's first STAR award, but the company has received many awards from industry groups for excellence in retirement plan communications.

The Mutual Fund Education Alliance is a national trade association of mutual fund marketers and distributors. Founded in 1971, the members of the Alliance represent nearly $5 trillion in mutual fund assets.

Securian Financial Group and its affiliates help provide financial security for individuals and businesses in the form of insurance, retirement products and services, and investments. Affiliates include Minnesota Life Insurance Co., Advantus Capital Management, and Securian Trust Company. Securian has $605 billion of life insurance in force, $28 billion in assets under management as of October 31, 2009 and a nationwide work force of 3,500 employees. Securian serves more than 9,000,000 individuals in the U.S.

SOURCE Securian Financial Group