Published: November 19, 2009
Ektron to Assist Customers in Defining Successful Social Networking and Web Content Management Strategies
NASHUA, N.H. - (BUSINESS WIRE) - Ektron Inc., a market leader in enterprise Web content management and
social software, today announced the launch of a social media strategy
practice. Ektron's unique combination of Web content management, social
software and strategy will offer its customers a complete social
solution, both internally for enterprises and externally for
communities. Ektron believes that having social tools is only one aspect
of a successful social media strategy. Extensive definition and
reflection around corporate goals and aligning those goals with the
toolset is the key to success. The social media strategy team will offer
Ektron's client base the expertise to work through the strategic aspects
of their social media plan as part of the overall software selection and
implementation.
Ektron's social media practice will be led by Mike Pascucci. Pascucci
brings over 10 years of experience within the online community and
social space to Ektron. Pascucci's experience dates back to the early
days of eBay where he assisted in the management and implementation of
many community platforms. Pascucci writes a social strategy blog at: http://www.ektron.com/mikepascucciblog/
and can be found on twitter @mikepascucci .
"I joined Ektron based on the strengths of the company's social software
offerings for enterprises and communities," said Pascucci. "Companies
realize that social software is a priority, but often don't know how to
get started. The right strategy is key to the success of social
initiatives. I can assist Ektron customers in developing and
implementing a strategy that effectively allows them to reach their
goals which may involve better internal collaboration or engaging
customers through online communities."
"I am extremely pleased to have Mike Pascucci join Ektron and head our
new social media strategy practice," said Tom Wentworth, vice president
of business development. "Mike is widely recognized as a social media
thought leader. Ektron now offers both a leading social software
platform and the strategic practice to make it real for our customers."
The launch of the Ektron social media strategy practice builds upon
Ektron's momentum in the social software arena. In the recent Gartner
Magic Quadrant on Social Software in the Workplace, Gartner noted
Ektron's strengths in both Web content management and social software.
In addition, several high profile community sites were recently launched
on the Ektron platform including NASDAQ, the largest US electronic stock
market. NASDAQ is utilizing Ektron's social software platform to engage
a financial community at http://community.nasdaq.com
.
About Ektron
With Ektron CMS400.NET, businesses are building communities around their
brand that combine their own content with aggregated social media from
across the Web. Ektron's eMarketing suite empowers marketing teams with
drag and drop page assembly, multivariate testing and analytics to
optimize content delivery and drive measurable business results.
CMS400.NET is also a flexible platform on which developers can build a
custom solution to meet specific business objectives. An integrated
solution company, Ektron is dedicated to the success of its customers'
and Partners' Web projects as well as the entire lifecycle of their Web
sites. Headquartered in Nashua, N.H., Ektron has more than 20,000
customer implementations worldwide, including LG, Sony and Johnson &
Johnson. For more information, visit: http://www.ektron.com.
Ektron Inc.
Eric Darbe, 603-816-2052
eric.darbe@ektron.com
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