The Wii(TM) Is The Icing On The Cake!

      

MOUNTAIN LAKES, N.J., Nov. 19 /PRNewswire/ -- Do you have a favorite birthday cake recipe that always wows the crowd? Duncan Hines® is calling creative bakers for the best birthday cake creations! In honor of the launch of Moist Deluxe Confetti Cupcakes and Duncan Hines' featured Cake Stackers game in 2K Play's Birthday Party Bash video game for the Wii(TM) system - Duncan Hines would like to know what YOU bake to celebrate birthdays. Share your best birthday cake recipe and photo with Duncan Hines for a chance to win a Duncan Hines 2K Play Birthday Party Bash Event. Grand Prize includes a Wii system, Birthday Party Bash, 4 Confetti Cake Mixes, 4 tubs of Vanilla Frosting and $250 for party decorations (ARV $500). All contest participants will be entered into a sweepstakes for the chance to win 1 of 100 Birthday Party Bash video games for Wii (SRP of $19.99)!

"Duncan Hines is committed to providing new ideas amplifying the baking experience. We believe Birthday Party Bash is a fun, economical way to put a giant bow around that birthday baking experience and we'd like to celebrate this," said Vice President, Marketing for Duncan Hines, Lora Van Velsor. "You don't have to be a professional baker to create unique, innovative birthday cakes... we want people to show us their creations!"

To enter go to www.duncanhines.com and click on the Birthday Party Bash Recipe Contest icon. Submit your recipe using the online entry form. Recipes submitted must include the Duncan Hines product(s) used. All entries must be received by January 30, 2010. No purchase is required. Entries will be judged by a Duncan Hines panel of judges and authors Karen Tack and Alan Richardson, authors of Hello Cupcake.

The Birthday Party Bash video game for Wii gives moms and dads a complete "Party-in-a-Box," including themed games, invitations, money-saving coupons and guide on planning a fun party for kids. Birthday Party Bash is available at retailers in North America, suggested retail price of $19.99, is rated E for Everyone by ESRB. For more information, please visit www.birthdaypartybashgame.com.

2K Play is a division of 2K, a publishing label of Take-Two Interactive Software, Inc.

For information, rules, regulations, log onto www.duncanhines.com, click the "Contests" page.

SOURCE Duncan Hines