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'Midgets vs Mascots' DVD Goes on Sale Today

NEW YORK, Nov. 19 /PRNewswire/ -- The DVD of "Midgets vs. Mascots," a Borat-meets-Jackass shockumentary starring '80s TV icon Gary Coleman, goes on sale today at the film's website, www.midgetsvsmascots.com.

Priced at $14.99, the unrated DVD - considered too shocking for theaters - ships in early December for pre-holiday delivery.

The movie, which finished third in voting in the Heineken Audience Award at the prestigious Tribeca Film Festival in May, features five little people and five mascots who battle for $1 million apiece in competitions such as "how few insults does it take to get punched in a bar" and "alligator wrestling."

With Coleman starring as himself, much of the film is shot guerilla improv style as the teams surprise unsuspecting bystanders when they crash restaurants, bars, and neighborhoods during outrageous competitions.

As described on the Tribeca Film Festival website, the film's "hilarity and raunch... struck a chord with [Tribeca] audiences" and "is certain to shock and amuse."

Directed by Ron Carlson with appearances by Jason Mewes, Scottie Pippen, and Ron Jeremy, the film has already generated considerable word-of-mouth and online buzz. At Tribeca, tickets to the film's initial four screenings at Tribeca sold out in two hours, prompting the Festival to add a fifth showing.

A cross between Sacha Baron Cohen's "Borat" and Johnny Knoxville's "Jackass," "Midgets vs Mascots" is geared toward 18-34-year-old males. In test screenings, the film's scores came back 20 percent higher than the average studio comedy. In head to head testing, "Midgets vs Mascots" also beat seven of 10 relevant comedies, including Jackass, Reno 911, Napoleon Dynamite, Bad Santa, Pineapple Express, Clerks, and Harold & Kumar.

For more information on the film or to order the DVD, visit www.midgetsvsmascots.com.

SOURCE Midgets vs. Mascots