Published: November 19, 2009
Kohl's Shoppers Can Count on Tremendous After Thanksgiving Day Savings - Deals and Hours Posted to Kohls.com November 22
MENOMONEE FALLS, Wis. - (BUSINESS WIRE) - Kohl's
Department Stores (NYSE: KSS) today revealed incredible After
Thanksgiving Day deals to continue to help customers in a tough economy
stretch their budget and make every gift count this holiday. As the
smartest place to shop for the season, Kohl's brings After Thanksgiving
Day customers additional value through stackable savings opportunities
such as special deals during special hours, Kohl's Charge Card discounts
and the opportunity to earn Kohl's Cash. On Nov. 22, Kohl's customers
can begin planning their shopping strategy at kohls.com which will post
the company's After Thanksgiving Day print ad and reveal more than 300
Early Bird specials.
New this year, from Nov. 22 to 27, Kohl's After Thanksgiving Day
shoppers can conveniently plan their purchases at kohls.com using the
company's shopping strategy tool. Users will be able to create and print
a customized in-store shopping list complete with item imagery and
pricing, making comparison shopping easy. Regardless of their shopping
strategy, all Kohl's customers can shop with confidence knowing their
purchases are backed by the company's industry-leading, hassle-free
return policy.
"Value is essential to consumers this season, and Kohl's has responded
by bringing shoppers more value than ever before with an After
Thanksgiving Day line-up of incredible savings opportunities, great
brands, shopper conveniences and industry-leading policies," said Kevin
Mansell, Kohl's chairman, president and chief executive officer. "As we
bring customers multiple ways to save on thoughtful gifts - and an
unbeatable return policy - we're confident Kohl's will be the After
Thanksgiving Day destination of choice for smart shoppers seeking
tremendous value."
Kohl's After Thanksgiving Day Sales begin Nov. 27, 4 a.m. - Make
Every Minute Count
On Friday, Nov. 27, Kohl's stores nationwide will open their doors, like
last year, from 4 a.m. until midnight offering shoppers additional hours
to gain incredible savings on the season's most thoughtful gifts. From 4
a.m. to 1 p.m., Early Bird shoppers will find more than 300 savings
offers both online and in store on items such as:
-
$69.99 - 7" portable LCD TV from Digital Labs (after redemption of $20
Visa prepaid card by mail), reg. $199.99
-
50 to 60 percent off entire stock apt. 9 sportswear for misses,
petites and women
- $34.99 - apt. 9 cashmere sweaters for misses,
orig. $100
-
50 percent off entire stock Fisher-Price, Playskool, Barbie, Littlest
Pet Shop, Hot Wheels, Matchbox, Tonka, Little Tikes, Crayola and
Play-Doh toys.
- $3.99 ea. - Milton Bradley games: Candyland,
Chutes and Ladders, Hi Ho! Cherry-O, Cootie and Memory, reg. $9.99 ea.
-
40 to 80 percent off select kitchen electrics after rebate
-
$9.99 - George Foreman Lean Mean grill (after $10 mail-in rebate),
reg. $39.99
-
55 to 60 percent off; plus, take an extra 20 percent select styles
fine and sterling silver jewelry
- $99.99 - 22.55 ct. T.W.
genuine gemstone and diamond accent bracelet 18k gold over sterling
silver, reg. $400 ea.
Stackable savings opportunities include:
-
More than 300 Early Bird specials
-
Redeem Pick-Your-Day Savings Offer: Through Nov. 29, Kohl's Charge
Card customers can enjoy additional savings in store or online on the
day of their choice - it's like creating your very own sale day
-
Kohl's Cash: Earn $10 in Kohl's Cash coupons for every $50 spent in
store or online - it's like getting paid to shop
-
There are no brand exclusions when using offers like Kohl's Cash
coupons or Kohl's Charge Card discounts
-
All Kohl's purchases are backed by the company's industry-leading,
hassle-free return policy so customers can shop with confidence
On Sat., Nov. 28, Kohl's stores will be open from 6 a.m. to midnight.
Shoppers will continue to enjoy exceptional values and stackable savings
opportunities.
"Consumers are expecting more savings from retailers this holiday
season, and at Kohl's we're not just setting the bar on After
Thanksgiving Day shopping - we're raising it," said Julie Gardner,
Kohl's executive vice president and chief marketing officer. "Kohls.com
offers a new planning tool to help customers map out their After
Thanksgiving Day shopping strategy while Early Bird specials, Kohl's
Charge Card discounts and Kohl's Cash provide incredible value. As
shoppers become more planned in their purchases, we're using a variety
of mediums to showcase these savings tools and highlight why Kohl's is
the smartest shopping destination for After Thanksgiving Day sales and
throughout the holiday season."
After Thanksgiving Day Marketing and Media Support
Kohl's will support its After Thanksgiving Day sales through aggressive
marketing, including broadcast, online and print advertising,
enhancements to kohls.com, direct mail, e-mail outreach and public
relations. The company continues its holiday marketing strategy of
taking advantage of current media marketplace conditions to leverage
mediums with a high return on investment such as radio, digital and
direct mail.
Television and Radio
Comparable to last year, television and radio spots to promote Kohl's
After Thanksgiving Day offerings begin Nov. 23, but new this year,
Kohl's will become more aggressive in its radio support in top markets
the week of Thanksgiving. Kohl's radio efforts will again include DJ
integration with popular national radio personalities like John Tesh,
Lia, Ryan Seacrest and Billy Bush.
Online and Print Advertising - New Tool
to Help Customers Shop Smart at Kohls.com
On Sunday, Nov. 22, Kohl's After Thanksgiving Day sale becomes the
dominant theme of kohls.com. Visitors to the website can preview more
than 300 After Thanksgiving Day offers and map out their shopping
strategy by using a new interactive tool to build a customized list -
with product images and pricing - that can be printed for shopper
convenience and easy comparative shopping. Kohls.com will also feature
the company's entire After Thanksgiving Day Sale ad, with 48 pages of
Early Bird incredible savings opportunities - nine more pages of Early
Bird specials than last year. The print ad is not scheduled to run in
newspapers until Thanksgiving Day, Nov. 26.
On Nov. 24, Kohl's will drive traffic to Kohls.com with an advertising
roadblock on AOL, MSN and Yahoo! Kohl's will also use its Facebook page
to promote After Thanksgiving Day sale efforts.
Direct Mail
Continuing to provide customers with stackable savings throughout the
season, Kohl's Charge Card customers will receive a Pick-Your-Day offer
to use in store or online from Nov. 19 to 29.
The More You Know, The More You Kohl's
In addition to offering shoppers tremendous After Thanksgiving Day
savings, Kohl's brings back its '25 Deals of Christmas' program which
debuted last year, offering 25 incredible values on can't-miss gifts
like toys, appliances, electronics and jewelry during the days leading
up to Christmas. Beginning Dec. 1 and running through Dec. 19,
compelling and aggressively priced items will be advertised to Kohl's
customers via e-mail and the company's Facebook page. The featured items
will be available for that day only with pricing exclusive to kohls.com.
Examples of featured items include:
-
Dec. 3: $99.99 selected ¼ - ct. T.W. diamond jewelry, reg. $375
-
Dec. 7: 50% off selected Fisher-Price toys, reg. $3.99 to $39.99
-
Dec. 15: $89.99 Norelco 8251XL razor, reg. $149.99
75% off
selected pearl jewelry sets, reg. $50 and $150
-
Dec. 17: $4.99 entire stock Croft & Barrow 3-pc. hat sets for her,
orig. $22
60% off selected Free Country and ZeroXposur jackets
for men, orig. $100
To complement the '25 Deals of Christmas' program, a variety of
online-only special deals will provide extra value for customers hunting
for thoughtful gifts at specific price points. Throughout the season,
Kohl's will continue to periodically feature special online-only offers
including additional savings on sought-after gifts and shipping deals.
In addition to stretching their budget all season long, Kohl's shoppers
can take advantage of the company's key differentiators which include:
-
Stackable Savings Opportunities: Kohl's provides customers with
countless opportunities to save such as special deals during special
hours like Night Owls and Early Birds, Bonus Buys, Pick-Your-Day sales
(Kohl's Charge Card offers) and Kohl's Cash. Every Kohl's receipt
always shows customers how much they saved.
-
A No-Exclusions Approach to Savings: There are no brand
exclusions when using offers like Kohl's Cash or Kohl's Charge Card
discounts. In addition, customers can layer on these discounts and
maximize savings during special promotions and sale hours.
-
An Industry-Leading, Hassle-Free Return Policy: Customers can
shop with confidence knowing they can return any item, anytime, for a
full refund with a receipt. Customers without a receipt will get a
merchandise credit good toward anything in the store.
-
Kohl's Cash: During Kohl's Cash events, shoppers will receive
$10 in Kohl's Cash for every $50 spent in store or online to use
during an in-store future shopping trip - it's like getting paid to
shop. As compared to last holiday season, Kohl's offers nine more days
to earn and 19 more days to redeem Kohl's Cash.
-
Only-at-Kohl's Brands: Kohl's powerful brand portfolio includes
quality private and exclusive brands at exceptional values such as
Simply Vera Vera Wang, Dana Buchman, ELLE, LC Lauren Conrad, Tony
Hawk, apt. 9, Candie's, Jumping Beans, SONOMA life + style, Croft &
Barrow, Abbey Dawn by Avril Lavigne, Food Network and more.
-
Extended Shopping Hours: Kohl's opens early and closes late
during key sales events throughout the season so shoppers can take
advantage of great in-store savings when it's most convenient.
Cautionary Statement Regarding Forward Looking Information
This press release contains "forward-looking statements" within the
meaning of the Private Securities Litigation Reform Act of 1995,
including guidance on the Company's targeted sales and earnings. Kohl's
intends forward-looking terminology such as "believes," "expects,"
"may," "will," "should," "anticipates," "plans," or similar expressions
to identify forward-looking statements. Such statements are subject to
certain risks and uncertainties, which could cause Kohl's actual results
to differ materially from those anticipated by the forward-looking
statements. These risks and uncertainties include, but are not limited
to those described in Item 1A in Kohl's Annual Report on Form 10-K,
which is expressly incorporated herein by reference, and other factors
as may periodically be described in Kohl's filings with the SEC.
About Kohl's Department Stores
Based in Menomonee Falls, Wis., Kohl's (NYSE: KSS) is a family-focused,
value-oriented specialty department store offering moderately priced,
exclusive and national brand apparel, shoes, accessories, beauty and
home products in an exciting shopping environment. Kohl's operates 1,059
stores in 49 states. A company committed to the communities it serves,
Kohl's has raised more than $126 million for children's initiatives
nationwide through its Kohl's Cares for Kids philanthropic program,
which operates under Kohl's Cares, LLC, a wholly-owned subsidiary of
Kohl's Department Stores, Inc. For a list of store locations and
information, or for the added convenience of shopping online, visit www.kohls.com.
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6103940&lang=en
Vicki Shamion, Kohl's
262-703-1464
Vicki.Shamion@kohls.com
or
Petrell
Ozbay, Kohl's
262-703-7725
Petrell.Ozbay@kohls.com
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