Published: November 18, 2009
Tele Atlas North America Maps Rated Highest for Quality and Reliability
LEBANON, N.H. - (BUSINESS WIRE) - Tele Atlas, a leading global provider of digital maps and dynamic
content for navigation and location-based solutions, today revealed
results of tests that show Tele Atlas maps of the United States, Canada
and Mexico rate highest in terms of quality and reliability, and in
certain markets are up to 10% more accurate than competing maps. Tele
Atlas quality testing uses a process certified by the TÃV SÃD, a leading
global testing and inspection organization with 14,000 experts providing
consulting, testing, certification and training services at more than
600 locations in Europe, North America and Asia.
Road tests were conducted in the last year in randomly selected markets,
covering 50 routes and 300 miles in each market and using the latest
commercially available GPS devices from two leading brands. Tests based
on the processes certified by the TÃV SÃD focused on the three questions
that determine map accuracy:
-
Destination availability; can users find any address or point of
interest (POI) they want in the system?
-
Routing calculation and guidance; are users routed to their
destination without problems?
-
Destination accuracy; do users arrive at the door of the exact address
or POI selected?
The results are that Tele Atlas maps are rated highest because they have
the most addresses and POIs and the most accurate routes, helping
drivers save time and money. In the United States, Tele Atlas maps won
in two-thirds of tested markets. In Canada and Mexico, Tele Atlas maps
were more accurate in every tested market.
"Whether you are driving your daily commute, running a local search on
your mobile device or routing an emergency vehicle to a critical site,
map quality remains fundamental to ensuring these applications perform
reliably," said Thomas Gilligan, Senior Director of Quality, Tele Atlas.
"We began working with the TÃV SÃD last year to ensure our testing
processes meet the high expectations of our industry customers and their
end users. We are pleased that our results for North America continue to
reinforce the excellent benchmarks Tele Atlas established in past map
accuracy tests."
TÃV SÃD's audit of the Tele Atlas test methodology included an
evaluation of the company's processes for gathering, sampling and
validating data. Tele Atlas' tests are designed to adhere to the
certified processes and to assess overall performance of a map database
from the user's perspective. The same test methods have been
incorporated by many of the world's leading car manufacturers.
"TÃV SÃD audited and certified Tele Atlas' procedures for testing its
map database to ensure that the quality processes implemented meet
consumers' expectations for high quality and reliability. We remain
impressed with the company's dedication to quality assurance," said
Martin Grzebellus, Managing Director, NavCert, part of the TÃV SÃD group.
Tele Atlas maps in North America delivers navigable cover for more than
7.4 million miles and include more than 12.1 million points of interest
(POIs). To update its maps, Tele Atlas captures and verifies changes
from thousands of global sources, ranging from government documents and
public safety officials to construction companies and truck drivers, as
well as satellite and aerial imagery. The company is also the first to
use contributions from tens of millions of individual drivers. This
community input is backed by stringent review and validation processes
and further enables Tele Atlas to create fresh maps and deliver a better
experience for end users of its maps.
About Tele Atlas
Tele Atlas delivers the digital maps and dynamic content that power many
of the world's most essential navigation and location-based services
(LBS). Through a combination of its own products and partnerships, Tele
Atlas offers map coverage of more than 200 countries and territories
worldwide. The company was founded in 1984 and has offices in 27
countries around the world. Today, Tele Atlas maps are developed with
the insight of a community of millions of GPS system users worldwide,
who are adding to the company's unmatched network of sources to track
and validate changes in real time, and deliver the best digital maps and
dynamic content. For more information, visit www.teleatlas.com
or http://investors.tomtom.com/index.cfm.
Tele Atlas is a subsidiary of TomTom N.V. (AEX: TOM2).
Tele Atlas and the Tele Atlas logo are registered trademarks of Tele
Atlas.
PRESS
Tele Atlas
Erin Delaney, +1 617 721 1923
erin.delaney@teleatlas.com
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