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The Container Store Thinks Outside the Box with the Selection of CashStar's Online Gift Cards

With 47 stores nationwide, The Container Store is always looking for new ways to elevate their level of service and provide customers with even more ways to shop. With this new gift card offering, consumers can personalize the look and feel of the online gift card, select the dollar amount, and set the day and time that the card should be delivered via email. Online gift cards can be printed at home and redeemed online and at any store location.

"While other retailers are cutting back their investment in new technologies, we see this as an ideal time to invest in consumer-facing programs that will enhance the level of service we provide," said Lucy Witte, Vice President of Direct Marketing and Media at The Container Store. "Now, our customers will have the option of purchasing online gift cards that can be delivered to the recipient immediately - just in time for the holiday gifting season."

CashStar's platform also enables The Container Store to add offers onto the online gift cards for both the sender and the recipient. For example, during the holiday season The Container Store is incenting customers to purchase gift cards with a Give One, Get One (GOGO ) promotion: customers who purchase $100 worth of gift cards will have one $25 gift card added to their shopping cart to use for themselves or give as another gift. The Container Store can track and analyze all online gifting behavior, gaining valuable insight into their customers that will allow them to create highly-customized and targeted promotions to help speak even more specifically to each customer, drive traffic and increase lift.

"The Container Store has a strong reputation for providing the highest levels of customer service and with this new offering, they are further enhancing this service level for their online shoppers. We are thrilled to partner with this innovative, multi-channel retailer who sees great value in the CashStar offering," said David Stone, CashStar's CEO.

Editorial Note: Visuals are available upon request.

About The Container Store

Dallas-based The Container Store, founded in 1978, is the nation's originator and leading retailer of storage and organization products. The retailer offers more than 10,000 solutions designed to save space and time in each of its 47 nationwide locations and online at www.containerstore.com. The Container Store has been named to the top of FORTUNE magazine's annual list of the "100 Best Companies to Work For" for the past 10 years. Sales for fiscal year 2009 will exceed half a billion. The Container Store is privately held.

About CashStar, Inc.

CashStar is the interactive gift card and incentives company. Its powerful e-gifting, marketing and promotions platform helps leading brands increase online and in-store traffic and improve lift. CashStar makes it possible for businesses and consumers to securely e-mail monetary value such as Interactive Gift Cards, rewards, incentives and rebates. The Company offers the market's strongest dynamic, customizable messaging system, enabling consumers and marketers to give gift cards with a very personal touch. Leveraging its exclusive affiliation with Coupons, Inc., the leading global solutions provider of consumer print-at-home coupons, CashStar offers its partner brands unparalleled online reach for promoting their unique Interactive Gift Card offerings. For more information about CashStar please visit www.cashstar.com.

fama PR
Keri Bertolino, 617-758-4148
CashStar@famapr.com