TeamPBR Fan Zone, New Merchandise Debuting at Professional Bull Riders World Finals

PUEBLO, Colo. & BOSTON - (BUSINESS WIRE) - Professional bull riding fans have never had it so good! This year, for the first time ever, members of the Professional Bull Riders Official Fan Club - TeamPBR, will experience the TeamPBR FAN ZONE at the PBR Build Ford Tough World Finals; have first dibs at the chute seats; and get a sneak preview of the coming year's attractions. TeamPBR membership definitely has its rewards!! For those fans who won't be on site at the World Finals, stampede on over to www.TeamPBR.com to check out a whole saddlebag of offerings, including a huge selection of totally new TeamPBR gear, live Twitter feeds from the events, VIP Experience packages with thrilling chute seats for the 2010 season, a newly expanded web site for top tier riders and bulls, and tons of activities and opportunities to interact with fellow fans. TeamPBR.com and TeamPBR are managed by PAID, Inc. (OTCBB:PAYD) for PBR.

Get in the TeamPBR FAN ZONE

Ever wonder what the VIP fan experience is all about? This year, for the first time ever, TeamPBR is hosting the TeamPBR Fan Zone to introduce fans to the red carpet experience of being a VIP at a PBR event. Each day of the World Finals in Las Vegas, the TeamPBR Fan Zone, a totally free reward for members, will be in full swing at Mandalay Bay with autograph sessions, photo ops, contests with fabulous prizes of the newest TeamPBR merchandise, and loads of fun. The only thing missing is the bull! But there is a catch! -- You must be a member of the Official Fan Club -TeamPBR to get in. Memberships are available at the gate, so you'll have instant access to all the benefits of TeamPBR and will get a taste of what you've been missing.

VIP Experience Packages with Exclusive Chute Seats on Sale Now for First Half of 2010

What's a Chute Seat?!? If you can't ride the bull yourself, the next best thing is a seat right ON TOP of the bull chute. You read it right - this isn't behind the chute, these seats are on a custom platform ON TOP of the chute so you can be ON TOP of all the action. As the riders walk right by you to get on the bulls below you, you can high five them or give them last minute words of encouragement. Then get ready! Your seat will shake as the enraged bull thunders around then storms out of the chute, spinning mere feet in front of you. The only way you can get closer to the action is to be a bull rider or employee of PBR! These seats are extremely limited, and they're only available to TeamPBR members.

The new TeamPBR VIP Fan Experience packages include the option to purchase the most coveted seats in the house - the chute seats, a chance to go nose to nose with a bull as you tour the bull pens, pre-event round-up parties, a personal meet and greet with a star bull rider where you can get an autograph and photo from the rider, and enough TeamPBR gear to outfit a cowpoke in style. VIP packages for the first events of the 2010 PBR season and the final events of the 2009 season are on sale now. Visit www.TeamPBR.com or call 800-732-1727 for details.

All-New TeamPBR Apparel and Gift Items

TeamPBR has launched a fabulous array of new apparel, jewelry and accessories ideal for holiday gift giving during the Professional Bull Riders Built Ford Tough World Finals in Las Vegas, at the Fan Zone and on www.TeamPBR.com. Just in time for the holidays or to wear during the Finals, TeamPBR is unveiling a whole corral of new designs emblazoned on T-shirts, hoodies, hats, and other apparel items, as well as jewelry and accessories. Fan club members get a sneak preview and first chance to purchase the new gear at the PBR Fan Zone & Marketplace during the World Finals. In addition, the new 2010 TeamPBR membership kits will be available in the TeamPBR booth at the World Finals and at Fan Zone events. The new TeamPBR kits are now available online. They're the perfect gift for any PBR fan - no worries about color or size.

"The fans have been thoroughly enjoying all the TeamPBR benefits, changes and additions," said Katie Coulson, PBR TeamPBR Manager. "The VIP Experiences were new this year and fans are raving about the thrill of the chute seats. We believe the Fan Zone is a very exciting reward for TeamPBR members. It will be a great introduction to the VIP Experience for many who were hesitant to take that step and will give them a taste of an experience that is absolutely unmatched."

She added, "Fan feedback on the new web site and merchandise has been extremely positive and we're seeing increases in web site traffic and membership, as well as in spending despite the recession. We're looking forward to continuing the momentum in 2010."

Connect Online and Get In The Game

Can't make the show or just need to connect to get the latest PBR news? Follow TeamPBR on Twitter (http://twitter.com/teampbr) for the live Twitter feed from the shows giving you the bull by bull action. Be sure to check out TeamPBR's facebook and MySpace pages for fun contests and a chance to win prizes, the latest news and event recaps, and a chance to connect with other PBR fans. Started just over two months ago, there are already more than 10,000 in TeamPBR's social networks and more joining every day.

No Bull - We've Got Even More Bulls and Riders

The TeamPBR.com web site, which launched in March 2009 through Paid, Inc., is exploding with new riders and bulls. The site has expanded to 22 rider and 10 bull sites with plans to add more top tier riders and bulls as they emerge. TeamPBR has also added more contests and content. A favorite is the Rancher's Reserve contest that has already awarded 200 grill pans to lucky winners.

About the Professional Bull Riders, Inc. (PBR):

PBR attracts over 1.7 million live attendees each year with its multi-tiered event structure which includes the prestigious Built Ford Tough Series, the Copenhagen Bull Riding Challenger Tour, the Enterprise Rent-A-Car Tour, and the Discovery Tour, designed specifically for entry level contestants. With over 450 hours of prime time programming annually and a viewership of 100 million, PBR ranks among the most prolific sports on air and broadcasts on FOX, NBC, VERSUS, and on a host of foreign networks across the globe. The PBR is headquartered in Pueblo, Colo., with additional offices in Australia, Brazil, Canada, and Mexico, and prides itself in its 1,000 plus stock contractor relationships and over 1,200 PBR bull riders competing in more than 300 PBR sanctioned competitions across the five countries.

For more on the PBR, please visit www.pbrnow.com, www.teampbr.com, www.pbr.tv, www.myspace.com/teampbr, twitter.com/teampbr, www.facebook.com/TeamPBR, or www.pbrnow.com/worldfinals/.

About Paid, Inc.:

Paid, Inc., publicly traded under the ticker PAYD, is a one-stop brand management and marketing resource to music, entertainment and sports personalities and organizations, and offers AuctionInc online shipping calculation and shopping cart software employing its patented technology to streamline ecommerce. Known for quality and customer service, Paid offers turnkey online, mobile, social media and traditional marketing campaigns, as well as award-winning video & film production, VIP ticketing, web site design, merchandising, ecommerce and fan community management programs. More details are available at www.paid.com.

Safe Harbor statement under the Private Securities Litigation Reform Act of 1995: Statements in this news release looking forward in time involve risks and uncertainties, including the risks associated with the effect of changing economic conditions, trends in the markets, variations in the company's cash flow, competition, celebrity programs, business development efforts, technology availability and cost of materials and other risk factors. Factors that could cause actual results to differ materially are discussed in the Company's most recent filings with the Securities and Exchange Commission.

For PBR, Inc.:
Katharine Sherrer, PR Manager
719.242.2800 ext. 3372
katharine@pbrnow.com
or
For Paid, Inc.:
Julie Shepherd, Accentuate PR
+1-815-479-1833
Julie@paid.com