Published: November 06, 2009
Catalogs.com Website Test Delivers Revenue Boost
FORT LAUDERDALE, Fla. - (BUSINESS WIRE) - Catalogs.com,
the Internet's authority on online catalog shopping, recently worked
with WebShare,
a Google authorized consultant, to design and run a series of
experiments aimed at increasing website performance. The company
observed a 7.4 percent increase in total revenue with an 11 percent
increase in catalog orders. For businesses that are leveraging the web,
small changes to an existing site can deliver significant results.
"After 13 years on the web, we conducted our first multivariate test and
immediately saw how small changes to our operating format can yield big
results," said Leslie Linevsky, co-founder of Catalogs.com. "This type
of testing and analysis is now a large part of our performance
monitoring and we are currently conducting two follow-up tests to
continually refine our model."
Working with WebShare, Catalogs.com employed two tools, Google Website
Optimizer and Google Analytics, to design and execute an experiment,
gathering data from three custom page layouts. Each layout was measured
against a broad range of metrics, including different types of
conversion actions, revenue, bounce rate, and a host of other variables.
The analysis of the collected data provided Catalogs.com valuable
insight into visitor behavior and how each layout impacted the user
experience. In a follow-up experiment, the company saw how changes as
small as altering the words on action buttons delivered a 10 percent
increase in customer response.
"Planning, running and analyzing optimization tests have shown us which
page layouts generate the most conversions, and the integration of
Google Analytics allowed us to compare these variables in terms of very
specific and tailored metrics," said Matt Craine, vice president of
online media and search for Catalogs.com.
To view the original case study, please visit Google's Website Optimizer blog.
Catalogs.com http://www.catalogs.com/
is the Internet's trusted authority on shopping. For over 13 years,
shoppers have universally recognized Catalogs.com as a premier shopping
service, attracting more than 800,000 unique visitors each month. It
allows consumers to preview hundreds of catalogs and provides the
opportunity to opt-in to receive a specific catalog, shop major and
specialty retail websites and find great savings offers from hundreds of
merchants.
For Catalogs.com
Pierson Grant Public Relations
Lesli Cartaya,
954-776-1999, Ext. 223
lcartaya@piersongrant.com
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