Break.com and Yoostar Announce Joint Casting Tour Stop in Los Angeles, California

LOS ANGELES - (BUSINESS WIRE) - Break Media, the leading online publisher of content for guys, and Yoostar, the revolutionary home entertainment system that allows users to star in their favorite movie and television scenes, today announce a special joint stop on the Yoostar Casting Tour in Los Angeles, CA, to be held at Santa Monica's 3^rd Street Promenade. A huge crowd of Hollywood hopefuls is expected to show for Friday's event.

The Yoostar Casting Tour Contest, sponsored by L'Oreal Paris and Coke Zero, allows entrants to create and submit a performance using the Yoostar system, which allows you to insert yourself into a scene and act alongside or replace the original actors. The tour began in September in Boston, MA, visiting campuses and malls across the nation. The Top 10 performances from this joint Los Angeles event will be uploaded to a special Yoostar contest site on Break.com where the tour stop winner will be selected by Break.com users. A panel of judges, including celebrity Jamie Kennedy and Break.com's VP Creative Lab and Editorial, Jon Small, will select winners from all tour stop finalists. Prizes include:

• Grand Prize (1): Walk-on role in a 2010 Lionsgate film.
• Second Prize (1): Walk-on role in a webisode which will air on Alloy Media + Marketing's Teen.com site.
• Tour stop winners (23): Yoostar system and prize package from L'Oreal and Coke Zero.

In addition to hosting Friday's finalist performances on a featured channel, Break.com will film a special Webisode this Friday at the live Yoostar Casting Tour Contest event. A Break.com host will conduct "man-on-the-street" style interviews, and the best clips will be used to populate the custom channel.

"Break.com is very excited to be involved in the Yoostar Casting Tour Contest," said Jonathan Small, VP Creative Lab and Editorial, Break Media. "Break users love movies, and Yoostar gives them a super cool and creative new way to appear in some classic scenes with film icons. The jury is still out on whose acting skills will impress!"

Finalists from the Friday event can be viewed at www.break.com/yoostar beginning November 15^th, 2009.

About Break Media:

Break Media is the Internet's premier entertainment community for men. The company's owned and operated branded properties Break.com, CagePotato, MadeMan, Chickipedia, HolyTaco, ScreenJunkies, and AllLeftTurns combined with the publisher sites in the Break Media Network, reach over 70 million men worldwide on a monthly basis. Break Media is currently the 35^th largest Domestic Web property in the U.S. and a recognized leader in the Web video space. Founded in 1998, Break Media offers advertisers unique opportunities to market directly to a young, male demographic through innovative ad formats that introduce relevant brands to the audience on a targeted, integrated basis. For more information, please visit http://breakmedia.break.com/.

About Yoostar Entertainment Group, Inc.:

Yoostar Entertainment Group, with offices in New York City and Los Angeles, California is the owner and developer of the Yoostar technology and interactive entertainment system. Yoostar's proprietary technology allows users, in the comfort of their homes or offices, to star in their favorite movie scenes together with the original actors and share their performances online. Perfectly blending aspects of online video creation and sharing, social gaming and social networking, Yoostar creates a new kind of personalized entertainment experience that's immersive, fun and social. Founded in 2007, Yoostar's principal investors are Emigrant Capital Corporation and Entertech, LLC.

Break Media
Meredith Kendall, 310-360-4141 x235
Mkendall@break.com
www.twitter.com/Break_Media
www.twitter.com/breakcom
www.facebook.com/Break
or
BNC for YooStar Entertainment Group, Inc.
Meryl Van Meter, 212-253-4656
MVanMeter@bncpr.com