Published:
Belly Bump Boutique Launches First Website Featuring Maternity Formal Wear for Rent
CHICAGO - (BUSINESS WIRE) - Belly Bump Boutique announced today the launch of its website (www.bellybumpboutique.com)
- the first online store specializing in maternity formal wear for rent.
Instead of buying an expensive designer outfit to wear once or twice,
pregnant women can preview all the latest styles online, rent the outfit
for a week at a fraction of its retail cost, and have it delivered to
their door.
Belly Bump Boutique is the latest in the rise of rental or borrowing
services catering to fashionistas - following the "Transumerism" trend
of rental jewelry and designer handbags. The website is directed toward
the over 4 million pregnant mothers in the U.S. who spend an estimated
$1.5 billion on maternity clothing each year.
"Given today's economy, we recognized the need for alternative options
when it came to maternity formal wear," notes Julie Christoi, Founder of
Belly Bump Boutique. "We developed the site to provide pregnant women
with affordable options without compromising fashion - as we feature the
latest styles in a wide range of sizes, from the industry's top
designers, such as Liz Lange and Fierce Mamas."
Rental prices at Belly Bump Boutique range from $39.00 to $119.00 for a
seven day period. Rentals include free return shipping and dry-cleaning
costs. All orders are carefully packaged to minimize wrinkles and
include all return packaging. Exchanges and returns are easy and full
refunds are provided for garments that have not been worn.
"Our philosophy was to create a stress-free experience for pregnant
mothers to quickly find and rent the right outfit - with the end goal of
them looking fabulous for that special event," adds Christoi.
Renting maternity clothing is not a new concept. However, there are a
limited number of retail shops scattered throughout the country. Belly
Bump Boutique is simply making the service accessible to all pregnant
women via the Web - regardless of where they live.
About Belly Bump Boutique:
Belly Bump Boutique is an online storefront featuring maternity formal
wear for rent. Mothers-to-be are able to find that special occasion
dress and have it delivered to their door at a fraction of the cost to
purchase.
Belly Bump Boutique
Julie Christoi, Founder, 888-82-BELLY
jules@bellybumpboutique.com
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