Organic Motion and International Digital Media & Arts Association (iDMAa) Launch Student Animation Contest

NEW YORK - (BUSINESS WIRE) - Organic Motion, the leading innovator of computer vision and advanced motion capture systems, in cooperation with the International Digital Media & Arts Association (iDMAa), today announce a new student animation and design competition for member programs. The contest will provide the next generation of computer animators and digital content creators with access to the industry's most advanced markerless motion capture technology. The challenge offered by Organic Motion is to test the creativity of students by building unique interactive applications or games based on the company's rich motion data and unique computer interface.

"We know that tomorrow's animators and developers will continue to create mind-blowing programs, movies or interactive campaigns, and we hope that we can showcase what's on the next horizon for the industry," says Andrew Tschesnok, CEO of Organic Motion. "Through this contest, we're excited to not only see how innovative the students can be, but we're also looking to give these students a unique hands-on experience that will help them compete for the jobs in today's aggressive marketplace."

"Organic Motion's technology gives students the opportunity for the most hands-on experience, and this contest will surely help to inspire and motivate students and faculty across the country," says Ray Steele, Executive Director of iDMAa. "We're proud to partner with a company that values the development of life-long intellectual skills to enable our students to become leaders in new media content creation."

Organic Motion's technology dramatically increases a computer's ability to "see" and understand human motion to generate highly accurate 3D tracking data in real-time, without using bodysuits or markers. Leveraging data from Organic Motion's Stage system, students may register to create applications in a number of categories, including serious gaming, interactive game design, virtual worlds, animated shorts, etc. Participants, who register for the contest, will receive an SDK with pre-recorded data samples. Contestants will also receive live online system time, where they can direct the movements they would like Organic Motion staff to capture.

The winning academic program will be granted a full-day of use of Organic Motion's studios. Additionally, a paid summer internship at Organic Motion's office in New York will be granted to the winning student. The winning work will also be shown at trade shows in which Organic Motion exhibits in 2010, as well as iDMAa's 2011 conference in Vancouver, Canada.

All entries must be received by midnight on May 30, 2010. The winners will be determined by a panel of judges, consisting of iDMAa Board of Directors and industry experts. Voting will be open from July 1 through July 15, 2010 and will be announced on July 28, 2010.

Additional details including directions for submissions, and Terms of Participation, can be found at www.OrganicMotion.com.

About Organic Motion, Inc.

Organic Motion, Inc. is a leading computer vision software company and maker of highly advanced markerless motion capture systems. For additional information, please visit www.organicmotion.com.

Organic Motion, STAGE, BioSTAGE and OpenSTAGE are trademarks of Organic Motion, Inc. in the USA.

Fusion PR for Organic Motion
Chris Michaels
310-481-1431, Ext. 18
chris.michaels@fusionpr.com
or
Organic Motion
Jonathan Rand, President
212-776-6100, Ext. 111
jonathan@organicmotion.com