Published:
Associated Bank's OOBA Provides Greater Protection from Online Threats
MILWAUKEE - (BUSINESS WIRE) - Associated Bank has introduced a new service that will provide its
business banking customers with additional protection from fraudulent
attacks against live online banking sessions. OOBA, which stands for
out-of-band authentication, has been touted as a better solution to
combat advanced types of fraud.
As the frequency and sophistication of attacks targeting online banking
continue to increase, out-of-band authentication is becoming more widely
recognized as a best practice for securing online banking sessions. The
use of real-time Web services may make it possible for fraudsters to get
around some of the roadblocks that companies and their banks have put in
their way. Associated Bank's OOBA verifies the identity of the user by
calling them on their landline or mobile phone and requiring the user to
enter another personal identification number into their phone.
"In today's environment every customer has to be security conscious,"
said Associated Senior Vice President and Director of Treasury
Management Todd Adler. "We are pleased to offer a leading-edge solution
that helps protect our business customers and their accounts. This
convenient automated solution utilizes technology that our customers
have in place and are comfortable using. OOBA means greater protection
and quicker detection if someone attempts to compromise our customers'
systems."
Associated Bank is part of Associated Banc-Corp (NASDAQ: ASBC),
headquartered in Green Bay, Wis., a diversified bank holding company
with total assets of $23 billion. Associated has approximately 300
banking offices serving an estimated 160 communities in Wisconsin,
Minnesota and Illinois. The company offers a full range of traditional
banking services and a variety of other financial products and services.
More information about Associated Banc-Corp and OOBA is available at www.AssociatedBank.com.
Deposit products are offered by Associated Bank, N.A., Member FDIC.
Associated Bank
Janet L. Ford
Senior Vice
President
Public Relations Director
414-278-1890 PHONE
414-704-1211
CELL
janet.ford@associatedbank.com
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