Published:
DNA Beverage Corporation Begins Distribution of Redline Extreme Beverages at Race Trac Convenience Stores
BOCA RATON, Fla. - (BUSINESS WIRE) - DNA Beverage Corporation (Pink Sheets: DNAB), makers of DNA Energy
Drink, the highly acclaimed delicious tasting energy drink and DNA Beef
Jerky, favorites of the action sports community, announced today that
its wholly owned distribution company, Grass Roots Beverage Corporation,
has added VPX/Redline to its growing portfolio of quality food, beverage
and supplement companies. Initially the Company will distribute the RTD,
Extreme, Princess and Meltdown lines.
Redline is produced by Vital Pharmaceuticals, Inc./Red Line
(VPX/Red Line) of Davie, Florida and is one of the
top 100 beverage producers in the United States with annual estimated
revenue of $150 million.
"Continuing to build our own Grass Roots distribution network is not
only helping to grow the DNA brand label but those of others in a market
with limited distribution opportunities. Every stop our trucks make with
a new product aboard makes us more valuable to the retailer and
ultimately produces more revenue for the Company," said Ralph Sabella,
DNA's Vice President of Operations. Sabella added, "Initial Red Line
distribution efforts are centering on 21 counties in central and
northern Florida, including Tampa and Orlando. As an approved vendor we
have begun to service Race Trac in the territory. Race Trac has over 500
convenience/gas locations primarily in the southeast," concluded Sabella.
About DNA Energy Drink
DNA Energy Drink is a product of DNA Beverage Corporation and its roots
are in the action sports world of athletes who created the drink. DNA
Energy Drink is a high quality beverage manufactured to exact standards
to achieve superior taste with a formulation that taps into the body's
seven energy sources to maximize energy and improve awareness. DNA
Energy Drink's three flavors, Citrus, Lemon Lime and Citrus Sugar Free,
comes in 16oz. cans and retails for a suggested retail price of $1.99.
True to its action sports roots, DNA Energy Drink has earned national
recognition through its title sponsorship in both Supercross and
Motocross, reaching millions of fans and viewers. DNA is the new title
sponsor of the DNA Shred Stix Yamaha Star Racing Team. DNA can also be
found in other action sports such as Surfing, BMX, Wakeboarding and
Skateboarding and its athletes are recognized stars in their own right.
DNA has strong recognition in action sports and stores that support
these athletes and sport participants and is a regular at skate parks.
Its 53 ft. DNA branded semi-trailer is a regular at events all over the
country and regularly supports its retailers and distributors.
About Grass Roots Beverage
Grass Roots Beverage was created by DNA in order to get its own DNA
Energy Drink to market. A severe lack of distribution opportunities for
new non-alcoholic brands in a market dominated by products controlled by
Coke, Pepsi and Arizona, by building the platform to address our own
needs, we have become a very attractive alternative for other quality
manufacturers, with similar distribution hurdles to overcome. www.grassrootsbeverage.com
Safe Harbor Forward-Looking Statements
To the extent that statements in this press release are not strictly
historical, including statements as to revenue projections, business
strategy, outlook, objectives, future milestones, plans, intentions,
goals, future financial conditions, future collaboration agreements, the
success of the Company's development, events conditioned on stockholder
or other approval, or otherwise as to future events, such statements are
forward-looking, and are made pursuant to the safe harbor provisions of
the Private Securities Litigation Reform Act of 1995. The
forward-looking statements contained in this release are subject to
certain risks and uncertainties that could cause actual results to
differ materially from the statements made.
DNA Beverage Corporation
Darren M. Marks, 954-970-3826
darren@dnaenergydrink.com
www.dnabeveragecorp.com
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