Published: November 05, 2009
Strategy Analytics: Consumers Express High Mobile Operator Loyalty
BOSTON - (BUSINESS WIRE) - Strategy Analytics has found that mobile phone consumers in both the
US and Western Europe show relatively high intentions of staying with
their current operator when purchasing their next device. Respondents
from AT&T and Verizon Wireless in the US, O2 and Orange in the UK, and
T-Mobile in Germany, report particularly high levels of satisfaction
leading to operator loyalty. The recent Strategy Analytics
Wireless Media Lab report, "O2
UK Customers Report Highest Operator Loyalty," investigates
loyalty to operators, as well as mobile service payment methods, average
revenue per user, and operator churn.
"In the US, 71% of users say they would 'definitely' or 'probably' stay
with their current network operator when they buy their next phone, as
would 64% of users in Western Europe," commented Christopher Dodge,
Analyst in the Strategy Analytics User Experience Practice.
Paul Brown, Senior Analyst at Strategy Analytics, added, "With
respondents exhibiting high levels of operator loyalty, the battle is on
for mobile operators to try and attract new customers. As well as
competing on price, it is important for operators to come up with
innovative methods of attracting both first time mobile phone users and
those who are currently with a rival carrier."
About Strategy Analytics
Strategy Analytics, Inc. provides timely and actionable market
intelligence focused on opportunities and disruptive forces in the areas
of Automotive Electronics and Entertainment, Broadband Connected Home,
Mobile & Wireless Intelligent Systems and Virtual Worlds. Headquartered
in Boston, MA, with offices in the UK, France, Germany, Japan, S. Korea
and China, Strategy Analytics works with clients through annual
multi-client services, management team workshops and custom consulting
engagements. For more information, please visit http://www.strategyanalytics.com/.
Strategy Analytics, Inc.
US Contact:
Christopher Dodge,
+1-619-947-3983
cdodge@strategyanalytics.com
or
European
Contact:
Paul Brown, +44(0) 1908 423 612
pbrown@strategyanalytics.com
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