Published:
Rhett & Link's "I Love Local Commercials" Series Showcases Salt Lake Community College Barbering and Cosmetology School and How Hard Times Are Prompting People to Cutback –– On Haircuts!
KENNESAW, Ga. & SALT LAKE CITY - (BUSINESS WIRE) - MicroBilt Corporation, a leader in risk management information for small
and medium-sized businesses today announced that Salt Lake Community
College (SLCC) Barbering and Cosmetology School is the next small
business to be featured in the Rhett & Link "I Love Local Commercials"
series.
The SLCC local commercial was conceived, written and directed by the
Internet Comedy duo Rhett & Link, who have become an Internet sensation
by parodying small business commercials featuring actual small
businesses, such as Cullman Liquidation and Red House Furniture.
The SLCC local commercial reprises tried and true elements of local
commercials including a cheesy jingle and pretty young women - training
to cut hair - not to be actresses. You know: the type usually featured
standing in front of this week's deal on the local used car lot. Two new
elements that make this local commercial so special: artificial heads
and Mormon missionaries. The behind the scenes video - www.Ilovelocalcommercials.com/videos.aspx
ââ takes viewers to Salt Lake City, Utah - the "Mecca of Mormon Culture"
and includes a visit to the Mormon Temple.
The MicroBilt-sponsored project was designed to celebrate small business
and "art" of local commercials. The new SLCC commercial will "break"
today on www.ilovelocalcommercials.com,
YouTube and other social media outlets. Rhett & Link local commercials
confirmed the power and potential of non-traditional video and social
media: more than 3.6 million viewers have seen the series released last
spring that included The Red House Furniture video which has been
featured on CNN, NPR, The New York Times, Forbes, Advertising Age and
TMZ.
"The economic downturn has prompted students to re-discover two year
colleges and basic trades like barbering and hairdressing. It has also
prompted consumers to find new ways to look good for less, even if it
means risking life and locks!" Brian Bradley, EVP of Strategy and
Marketing of MicroBilt
explained, "Don't miss the behind the scenes videos - especially on this
one."
"In the Red House Commercial, we reached out and touched the
'third-rail' of race relations. In our SLCC Commercial, we've attempted
to answer a long-simmering religious question: Where do young Mormon
Missionaries get those haircuts?" Rhett added, "And the timing of this
commercial couldn't be better. SLCC college students don't need to take
out a huge loan for their education or their haircut. The SLCC Barbering
and Cosmetology School provides relief with two year degrees and two
dollar haircuts."
MicroBilt has thousands of small business customers across the country,
like SLCC, Cullman and Red House. MicroBilt is sponsoring the "I
Love Local Commercials" series and paying for the production of new
local commercials. Rhett & Link fans, MicroBilt's users and any
interested small businesses (or the fans of a local business) can go to
the site ââ www.ilovelocalcommercials.com
ââ to nominate small business candidates for the new season of
commercials.
About MicroBilt
MicroBilt,
an industry leader in risk management information for small and
medium-sized enterprises, is a single source provider for credit bureau,
collections, identity fraud prevention and screening data access and
retrieval. MicroBilt is certified through and provides interfaces with
the three national consumer credit bureaus, Equifax (NYSE: EFX),
Experian (London Stock Exchange: EXPN) and TransUnion; and three
commercial bureaus, D&B (NYSE: DNB), Experian (London Stock Exchange:
EXPN) and Equifax Business (NYSE: EFX); as well as LexisNexis (London
Stock Exchange: REL), Fidelity National (NYSE: FIS), Fair Isaac (NYSE:
FIC), Acxiom (NASDQ (GS): ACXM), First Advantage (NASDQ: FADV) and
ChoicePoint (NYSE: CPS). The company provides flexible data access to
leading Consumer Reporting Agencies (CRAs) and a broad range of
industries. It is an active member of the Consumer Data Industry
Association (CDIA).
About Rhett & Link
Rhett & Link are a North Carolina-based comedy duo consisting of
life-long best friends, Rhett McLaughlin and Link Neal. They are best
known for their internet videos and are self-proclaimed
"Internetainers" . In addition to their web presence, Rhett & Link are
also musicians and filmmakers, and have worked in network television as
hosts. They own and operate a video production company,
RhettandLinKreations, LLC.
About Salt Lake City Community College
Salt Lake Community College is an accredited, multi-campus college
serving the diverse needs of the Salt Lake City community. With an
open-door enrollment policy, the College serves more than 60,000
students through credit and non-credit courses and workshops each year,
making it the largest institution of higher education in Utah. SLCC has
three full-service campuses: South City, Taylorsville Redwood, Jordan;
eleven teaching centers located throughout the Salt Lake Valley and an
eCampus for distance learning. For more information, go to www.slcc.edu.
Rockefeller Group/Insight Capitalists
Media Contacts:
Garry
Mendez, 212-489-1295
garry@insightcapitalists.com
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Copyright © 2009, NewsBlaze,
Daily News
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