Alliance HealthCard, Inc. Announces Officer Promotions

      

Alliance HealthCard, Inc. (OTCBB: ALHC), a leading membership and insurance marketing company, today announced the promotion of three of its senior officers.

Bradley W. Denison has been promoted to Executive Vice President of Alliance HealthCard, Inc. He also continues in his role as General Counsel and Secretary for the company. Denison joined the company in early 2006 as General Counsel of Benefit Marketing Solutions, LLC. Denison had formerly been Senior Vice President and General Counsel for Rent-A-Center (RAC), the world's largest rental company. During his 10-year tenure with RAC, Denison had oversight responsibilities for their membership program. Prior to his employment at RAC, Denison worked in private law practice and following RAC, managed retail businesses prior to joining Alliance. Denison has a B.S. in Business Administration and a Juris Doctor from the University of Kansas.

David E. Huguelet has been promoted to President of Access Plans USA, the company's Retail Plans Division. Huguelet joined the company in 2005 and has been Senior Vice President, New Business Development. He has over 20 years of experience in the financial services and insurance industries. He has held sales and marketing positions with a number of the leaders in the industry including Household Finance, American Bankers Insurance Group (now Assurant), AON and Protective Life. Huguelet has a B.S. in Business Administration from the University of North Carolina at Greensboro, an M.B.A. from Barry University, and CLU and CPCU designations.

Robert Hoeffner has been promoted to Senior Vice President of Administration of Alliance HealthCard, Inc. Hoeffner joined the company in 2007 and has been Senior Vice President of Operations. He has 25 years of experience in building and executing strategic plans in high-growth service, hospitality, agency and franchise organizations. He has engineered and completed a number of successful mergers and acquisitions and has also successfully implemented change initiatives to improve the customer experience and increase profitability. Hoeffner has a B.S. in Education from the State University of New York at Stonybrook.

Danny Wright, Chairman and Chief Executive Officer of Alliance, said, "Brad, David and Bob are highly skilled managers, and we are looking forward to their continued growth with the company. These promotions signify one further step in our consolidation and development process. Along with the recent announcements of Susan Matthews as President of Benefit Marketing Solutions (our Wholesale Plans Division) and Michael Shiomos as President of America's Health Care Plans (AHCP, our Insurance Marketing Division), we have now completed our senior management team for our three operating divisions. Brad and Bob work across these three divisions to enhance productivity and overall company performance."

About Alliance HealthCard

Alliance HealthCard, Inc. (OTCBB: ALHC) is a leading membership and insurance marketing company with three complementary distribution channels offering multiple opportunities for growth. The Wholesale Plans Division specializes in turnkey, private label membership benefit plans offered through retail outlets including rent-to-own centers. The Retail Plans Division markets healthcare-related discount products and services to consumers through third party marketers. Program components in both membership plan divisions range from medical, dental and pharmacy discounts to grocery, restaurant, automotive, travel and other consumer discounts. The Insurance Marketing Division comprises America's Health Care Plans (AHCP), one of the nation's largest independent agent networks for distributing individual major medical health insurance. For more information, please visit: www.alliancehealthcard.com.

Safe Harbor Statement under the Private Securities Litigation Reform Act:

This press release contains "forward-looking statements" within the meaning of Section 21E of the Securities Exchange Act of 1934, as amended, Section 27A of the Securities Act of 1933, as amended and pursuant to the Private Securities Litigation Reform Act of 1995. Such forward-looking statements may relate to financial results and plans for future business activities, and are thus prospective. Such forward-looking statements are subject to risks, uncertainties and other factors that could cause actual results to differ materially from future results expressed or implied by such forward-looking statements. Among the important factors that could cause actual results to differ materially from those indicated by such forward-looking statements are competitive pressures, loss of significant customers, the mix of revenue, changes in pricing policies, delays in revenue recognition, lower-than-expected demand for the Company's products and services, general economic conditions, and the risk factors detailed from time to time in the Company's periodic reports and registration statements filed with the Securities and Exchange Commission. Any forward-looking statements are made pursuant to the Private Securities Litigation Reform Act of 1995 and, as such speak only as of the date made.