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Fashion Industry Insider Launches Designer Handbag and Accessories Retail Space
NEW YORK, Nov. 5 /PRNewswire/ -- DesignerSocial.com, an online retail platform and social commerce website launches at the highly anticipated annual event hosted by Lucky magazine. The event draws roughly 10,000 consumers who shop for merchandise from designers such as Marc Jacobs, Chloe, Kooba and Rebecca Minkoff at discounts up to 75% off of retail.
As part of the host committee for the event, Francine Ballard, President of DesignerSocial.com, secured donations from former friends and colleagues at Calvin Klein and Nicole Miller, among others, as well as a designer handbag from Cindy Crawford for the Dress for Success (charity partner for the event) booth - featuring new and vintage items from designers and celebrities. "This event is so much fun, and something I've been involved with for awhile now," she said.
Ballard, an ex-Lucky staffer herself, launched DesignerSocial.com in beta mode earlier this year, as a referral based online retail platform for fashion and magazine industry executives to sell or "swap" authentic designer handbags and jewelry, or buy new merchandise at trade discounts. "I felt that there was a void in the marketplace for fashion-conscious, time constrained professional women like me, so I modeled the site after the way people I know shop the Internet. Bags and accessories are great," says Ballard, "because you don't have to worry about fit."
With the site having grown much faster than expected, Ballard anticipates the next challenge to be ensuring the right balance of supply and demand. "This event is the perfect venue for me to interface with potential customers on every level," she says. "We carry a wide range of products across every price point, both new, and used- from designers ranging from Botkier to Chanel, Hermes and Louis Vuitton. Not coincidentally, my buyers are also my suppliers, and not unlike the Lucky reader."
The event takes place at the Metropolitan Pavilion, 125 W. 18th St. For more information go to: http://www.designersocial.com, or email: press@designersocial.com. 888.802.2125.
About DesignerSocial.com
Launched in 2009, DesignerSocial.com is a members only web-based platform to buy and sell authentic luxury designer goods, and buy new handbags and accessories from the hottest designers at the best prices available.
SOURCE DesignerSocial.com
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