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Editorial Feature: Optometry Times Applies for BPA Worldwide Business Publication Membership
Optometry Times has applied for business publication membership in BPA Worldwide. The magazine is published by Advanstar Communications Inc (Iselin, NJ).
BPA Worldwide will track circulation for Optometry Times based on business/distribution, demographics and geographic coverage. The magazine will have 12 months to complete its initial circulation audit.
"The strong growth of Optometry Times has made it a perfect time to apply for membership with BPA Worldwide," said Publisher Lauri Jorgensen. "Our firm commitment to our recipients and advertisers will be enhanced by our future membership in BPA."
"We are pleased that Optometry Times has applied for membership in BPA Worldwide," said BPA president and CEO Glenn Hansen. "We applaud the publisher for providing advertisers and prospects with the solid assurance of an independent circulation audit conducted according to our world-respected, uncompromising standards. With a BPA audit, media buyers can be confident that circulation claims are accurate, and that they have the verified data that they need to assess a publication's effectiveness in serving its market."
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The preceding is an American Business Media Editorial Exclusive issued via Marketwire. Neither the ABM nor Marketwire are responsible for the content of the preceding document.
Founded in 1906, American Business Media is the association of business information providers, delivering business intelligence to industry professionals worldwide, including Madison Avenue, Wall Street and the Beltway. Its 300 plus member companies reach an audience of more than 100 million professionals and represent nearly 6,000 print and online titles and over 1,000 trade shows, with well over $26 billion in annual revenues.
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