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MIVA, an Adknowledge Company, Introduces UltraClickback(TM) Solution for Publishers

No-Risk Publisher Solution to Be Introduced at ad:tech NY

MIVA, an Adknowledge company, announced today that it has launched the UltraClickback(TM) Solution, a new online publisher monetization product. MIVA's UltraClickback(TM) Solution is a new, no-risk monetization product that enables publishers to maximize the revenue earning potential of their web sites.

Publishers benefit from higher payouts and improved monetization. "We are able to offer our partners an improved method for matching advertiser search results and publisher bids," commented Sloan Gaon, General Manager of MIVA. "It combines simplified bidding and search results for our partners." MIVA's partners include SEO firms, domainers, toolbar and traditional publishers.

With MIVA's UltraClickback(TM) Solution, publishers earn revenue through an automatic redirect to advertisers in the network for a particular search term. "UltraClickback is a unique solution that enables us to generate incremental revenue out of our properties. We know the effective CPM of our ad units, so when MIVA pays us more for any given visitor, we get a much higher monetization rate," commented Kevin Reilly, President of Web Rodeo, Inc.

Publishers who would like to learn more about the UltraClickback(TM) solution can visit the MIVA exhibitor booth at the online advertising industry's premier event, ad:tech NY. At ad:tech, MIVA is debuting its "Boost Your Profits" campaign. For more information, publishers can go to http://boostyourbusinesswithmiva.com.

About MIVA

A pioneer in performance marketing, MIVA launched pay-per-click advertising in 1999 and currently delivers performance-based solutions to thousands of advertisers and publishers. MIVA helps advertisers find highly targeted customers, where they pay only for the quality leads that MIVA delivers. MIVA helps distribution partners monetize their page views with relevant performance advertisements. For more information, visit www.miva.com.

About Adknowledge

Adknowledge is a performance-based advertising network that utilizes powerful predictive technology to connect advertisers with consumers across multiple channels, including Email, Social, and Web Content. Adknowledge has grown to be the largest independent cost-per-click network focused on high-quality alternatives to search engine advertising. In the past two year, the company has acquired Super Rewards, MIVA, Cubics, Lookery, Mediarun, and Adonomics. Headquartered in Kansas City, Adknowledge has domestic offices in Los Angeles, San Francisco, Chicago, New York, and Florida, and international offices in Canada, the United Kingdom, and Australia. For more information, visit www.adknowledge.com.