Published:
Betawave Now Reaches 32 Million U.S. Unique Visitors
SAN FRANCISCO - (BUSINESS WIRE) - Betawave
(OTCBB:BWAV), the online media network that delivers highly attentive
audiences to brand marketers, has grown to 32 million unique U.S.
visitors according to comScore's September ranking, marking a 40%
year-over-year growth rate. In September 2008, Betawave totaled
approximately 23 million U.S. uniques. Time-on-site also reached an
unprecedented level with 58 minutes spent per visitor.
When ranked with major youth media, the aggregation of Betawave's
websites reaches the most visitors. Betawave's reach of 32 million
unique visitors places the media company atop the "Big 3" for youth
marketing.
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Site
|
|
Total Unique Visitors (000)
|
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[E] Betawave
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31,928
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[P] Disney Online
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30,712
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[E] Nickelodeon Kids and Family
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28,425
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[C] Cartoon Network Online
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8,998
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comScore Media Metrix, September 2009
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Compared to Kid's Entertainment and Teen Community sites in comScore,
Betawave's Youth Channel leads with 7.2 million Internet users age 6-17.
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Site
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Total Unique Visitors (000)
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[E] Betawave Youth
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7,168
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[E] Alloy Digital
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6,497
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[M] Nickelodeon Kids
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3,795
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[M] Disney Channel
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3,169
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comScore Media Metrix, September 2009
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In addition to its youth audience, Betawave's Lifestyle Channel achieves
the highest time spent across core women demographics. When comparing
time-on-site with Lifestyle competitors, Betawave users ranked as the
most attentive audiences with an average of 63 minutes of time spent on
the site per month. Glam Media ranked second with about 26 minutes.
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Site
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Total Audience
(Min/Visitor)
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Women 18-49
(Min/Visitor)
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Moms 25-54
(Min/Visitor)
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[E] Betawave Lifestyles
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63.1
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54.4
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46.7
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[P] Glam
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26.0
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30.5
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30.5
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[P] iVillage
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5.4
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7.5
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8.2
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[M] AOL Living
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11.5
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11.7
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12.4
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comScore Media Metrix, September 2009
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"We have discovered that where there is reach and attention, there is
opportunity for brands to make a more meaningful impact on consumers,"
said Matt Freeman, CEO, Betawave. "The success of advertising campaigns
on our network continues to prove that attention equals better
performance. Users are spending a lot of time and are more open to
interacting with brand messages on Betawave's network of sites."
Audiences in Betawave can be found in comScore as [E] Betawave -
Potential Reach, [E] Betawave Youth - Potential Reach, and [E] Betawave
Lifestyle - Potential Reach.
About Betawave Corporation:
Betawave Corporation (OTCBB:BWAV) is an online media network that
delivers highly attentive audiences online. The company reaches 32
million U.S. unique users in high quality editorial environments.
Betawave's publishers are leading mid-tail publishers that capture
substantial time spent per user each month.* The Betawave network of
sites ranks at or near the top in total audience reach and time spent
across the relevant demographics in five key categories: Teens, Kids
Entertainment, Games, Lifestyles and Parenting. (*Source: comScore,
September 2009.) Betawave is headquartered in San Francisco and New York
with sales offices in Los Angeles and Chicago.
Betawave Corporation
Stephanie Yang, PR Director
415-738-8706
stephanie@betawave.com
Copyright © 2009, Business Wire, Inc., All rights reserved.
Copyright © 2009, NewsBlaze,
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