150,000th Iteris Sensor Hits the Road

Iteris' proven video-analytics technology, consisting of sophisticated algorithms, software, and special purpose hardware, create leading products that collect, process, and analyze real-time video images to help reduce traffic congestion and enhance driver safety. Iteris' advanced image processing technology is used in the Company's Vantage product line to detect vehicle presence, count, speed, occupancy, and other traffic data used in traffic management systems. It is also used in Iteris' AutoVue Lane Departure Warning system, which recognizes the difference between the road and lane markings, and warns motorists if they are inadvertently drifting out of their lane.

"Iteris is a pioneer in the industry, utilizing machine-vision technology to help improve the mobility and safety of our surface transportation systems. With this milestone, Iteris has demonstrated our leadership in delivering proven, leading-edge technologies that improve the quality of life on a global scale," said Mr. Abbas Mohaddes, president and chief executive officer of Iteris. "We are extremely pleased with the adoption of our technologies and anticipate that they will directly contribute to the ongoing advancement of traffic management systems and vehicle safety worldwide."

About Iteris, Inc.

Iteris, Inc. is a leader in the traffic management market focused on the development and application of advanced technologies that reduce traffic congestion, minimize the environmental impact of traffic congestion, and improve the safety of surface transportation systems infrastructure. Combining outdoor image processing, traffic engineering, and information technology, Iteris offers a broad range of Intelligent Transportation Systems and driver safety solutions to customers worldwide. Iteris is headquartered in Santa Ana, California, with offices throughout North America, Europe, and Asia. Investors are encouraged to contact us at 888-329-4483, or at www.iteris.com.

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995: This release may contain forward-looking statements, which speak only as of the date hereof and are based upon our current expectations and the information available to us at this time. Words such as "believes," "anticipates," "expects," "intends," "plans," "seeks," "estimates," "may," "will," "can" and variations of these words or similar expressions are intended to identify forward-looking statements. These statements include, but are not limited to, statements about the performance, acceptance and expected benefits of our technology including our Vantage and AutoVue Lane Departure Warning Systems, our market opportunities both domestically and abroad and our strategies and our future prospects. These statements are subject to change and we undertake no obligation to revise or update publicly any forward-looking statements for any reason. These statements are not guarantees of future performance and are subject to certain risks, uncertainties and assumptions that are difficult to predict. Therefore, our actual results could differ materially and adversely from those expressed in any forward-looking statements as a result of various factors.

Important factors that may cause such a difference include, but are not limited to the market acceptance of our technologies and of the products that incorporate our technologies, commercial vehicle and automotive production schedules and agendas; the timing and successful completion of customer qualification of our products and the risks of non-qualification; market acceptance of our LDW system and the vehicles that incorporate our systems; our ability to specify, develop, complete, introduce, market and transition our products and technologies to volume production in a timely manner; the potential unforeseen impact of product offerings from competitors and other competitive pressures; and the general economic and political conditions and specific conditions in the markets we address, including the general economic slowdown and volatility in the automotive sector. Further information on Iteris, Inc., including additional risk factors that may affect our forward looking statements, is contained in our Annual Report on Form 10-K, our Quarterly Reports on Form 10-Q, our Current Reports on Form 8-K, and our other SEC filings that are available through the SEC's website (www.sec.gov).

Iteris Investor Relations
Brett Maas, 646-536-7331
brett@haydenir.com
or
Iteris Trade Relations
Kelly May, 949-270-9668
ksm@iteris.com