Published:
Sidebar Brings New Level of Personalization to Android Devices
NEW YORK - (BUSINESS WIRE) - From the ad:tech conference at the Javits Convention Center, Sidebar (www.sidebar.com),
a new, free mobile application that allows users to receive personalized
recommendations for content, video games, apps, music and more,
announced today that it has partnered with Quattro Wireless, mobile's
largest exclusive and premier advertising network, to drive innovation
in the mobile space. The relationship will offer advertisers a
high-level of targeting and offer consumers a personalized experience on
their Android device.
"Having Quattro, the leader in mobile advertising, as a launch partner
will help us create a game-changing content offering for consumers,"
said Patrick Kennedy, CEO, Sidebar. "We share Quattro's commitment to
delivering the best experience for mobile users by offering a 1:1
experience while also creating strong relevancy for advertisers."
"By making their mobile experience more personal and relevant, Sidebar
provides great value for users," said Lars Albright, co-founder and
senior vice president of business development, Quattro Wireless. "We are
pleased to partner with Sidebar to offer advertisers the ability to
reach this desirable, engaged audience."
Sidebar, which recently launched in beta for Android, learns users'
interests so that it becomes highly personalized to each individual over
time. The application offers instant gratification so users spend time
enjoying content rather than searching for it, and it is cached for one
click access. Sidebar content categories include entertainment, green
planet, humor, steals & deals, health, mind & body, style & culture, guy
stuff and news and info.
About Sidebar
Sidebar is a free mobile app that makes it easy for smartphone users to
discover and share games, apps, video, news, lifestyle and entertainment
content and is available on the Android platform. Sidebar creates highly
personalized recommendations so consumers can spend more time
interacting with content and less time looking for it. The company is
funded by Mobile Media Ventures and is headquartered in Santa Monica,
Calif. For more information, visit www.sidebar.com.
For Sidebar
Dena Cook
(310) 600-7160
dena@brewpr.com
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