Published:
INSIDE and TWINLINX Team On MyMax NFC Sticker
AIX-EN-PROVENCE, France - (BUSINESS WIRE) - INSIDE Contactless, a leading provider of advanced, open-standard
contactless and near field communication (NFC) chip technologies, and
TWINLINX, an innovative market entrant providing NFC technology
platforms and applications, today revealed they are working together on
the integration of INSIDE's secure components in the TWINLINX MyMax NFC
sticker, and are cooperating to gain type approval from major bank card
brands. INSIDE will be supporting TWINLINX's initial go-to-market
initiatives in North America and other markets as part of INSIDE's
initiative to jumpstart the mobile payments market in 2010. TWINLINX is
in discussions with major wireless carriers and transport operators in
the U.S. and Europe, and has already established agreements with a
number of them.
INSIDE and TWINLINX have worked in partnership since 2008. The MyMax NFC
sticker incorporates INSIDE's award-winning MicroPass payment platform,
enabling NFC payment and communication capability to be quickly and
easily added to most Bluetooth-enabled mobile phones. INSIDE's MicroPass
is the most widely adopted contactless payment platform, and is approved
by all major payment brands.
"The major banks we have approached are very excited by the MyMax NFC
sticker because it allows consumers to use their existing mobile phones
to conduct mobile payment transactions and run NFC applications, and
they have encouraged us to seek type approval from the bank card
brands," said Charles Walton, executive vice president for INSIDE
Contactless. "Because the MyMax sticker can communicate with a mobile
phone, it is able to support NFC operating modes external to the phone,
offering banks a way to start NFC mobile payment deployments in 2010."
MyMax is a thin electronic sticker designed to upgrade existing and
future Bluetooth phones with NFC functionality and open the door to
development and mass deployment of NFC applications, including payment,
transport, loyalty, access control and smart posters. MyMax now works
with most popular mobile phones and smart phones.
"Our partnership with INSIDE and the power of their MicroPass payment
platform are critical elements in the success of our MyMax product,"
said Jacek Kowalski, TWINLINX founder and CEO. "Payment will be a
critical component for a broad range of NFC applications, and we will be
working with INSIDE to obtain payment certification for the MyMax
product from major bank card brands to help promote widespread consumer
adoption of this very compelling technology."
INSIDE and TWINLINX will be showing the MyMax NFC sticker during the
CARTES & IDentification 2009 conference and expo in Paris, Nov. 17-19 at
the INSIDE booth 4 M 126 and the TWINLINX booth 4 L 117, both located in
Hall 4 of the Paris-Nord Villepinte-France Exhibition Centre.
About TWINLINX
Created in 2006 by Jacek Kowalski, founder and former CEO of INSIDE
Contactless, TWINLINX is focused on the development of innovative
technologies designed to accelerate the growth of NFC applications and
markets. Its highly acclaimed product, MyMax, is a thin electronic
sticker designed to add NFC to Bluetooth phones. It promises to have a
significant market impact and growth as it becomes available in volume
production in 2010.
About INSIDE Contactless
INSIDE Contactless is the global leader in open-standard contactless
payment and near field communication (NFC) semiconductors and software
that power the next generation of payment, transit, identity and access
control applications. The company's intelligent, microprocessor-based
platforms offer the flexibility to be embedded in smart cards, mobile
phones and other consumer electronic devices, documents, badges and
other items to support a wide range of innovative contactless
applications and bring new levels of convenience to users. INSIDE has
delivered more than 300 million contactless platforms worldwide to
customers and partners that include many of the leading payment card and
mobile phone manufacturers, systems integrators and financial
institutions. With a portfolio of 60 families of patents, including
several essential NFC patents, the company has played a leading role in
NFC and contactless innovation. INSIDE is headquartered in
Aix-en-Provence, France, with offices in Shanghai, Singapore, Warsaw,
Seoul and Silicon Valley. For more information, please visit www.insidecontactless.com.
For INSIDE Contactless:
Corman Communications, LLC
Patrick
Corman, 650-326-9648
patrick@cormancom.com
www.cormancom.com
or
INSIDE:
Geraldine
Sauniere, +33 (0) 4 42 39 33 01
Marcom Director
gsauniere@insidefr.com
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