New and Improved Gift & Home Décor Website CollectionsEtc.com Makes Holiday Shopping & Gift-Giving Fast, Fun and Frugal

Some of the enhancements to the site include a contemporary logo and an overall updated look that focuses on the theme of "Smile More. Pay Less." The site also features improved navigation and product categories that are organized for easy and hassle-free shopping. The categories include: Bed & Bath, Kitchen & Dining, Outdoor & Garden, Clothing & Accessories, Health & Wellness, Pets & Animals, Kids & Toys, Religious & Inspirational, and Novelties & Collectibles.

"Our mission at Collections Etc. has always been to help our customers smile more and pay less. Now we can add the goal of making their online shopping experience easier and more enjoyable with our new CollectionsEtc.com website," says Todd Lustbader, President of Collections Etc. "The Collections Etc. team is a fun, caring group that focuses on creating and finding quality products for our customers-all at an affordable price. We felt our web site needed to better reflect this attention to quality, affordability and fun-the essence of the Collections Etc. brand. The new CollectionsEtc.com site offers a content-rich, highly intuitive shopping experience for our customers."

Other changes to the site include larger product images; easier-to-read buttons and instructions; product stories, tips and features; and the ability to share pages with friends and family on social-media sites such as Facebook and YouTube. In addition, interactive sections have been added to the site to elicit more customer involvement and feedback and include: Deal of the Day, Customer Favorites and Stories & Tips.

• Deal of the Day offers shockingly low prices on selected items for 24 hours. When the time is up, the deal is gone.
• Customer Favorites allows customers to save money on best-selling, seasonal items.
• Stories & Tips provides helpful articles and ideas such as decorating on a budget and choosing unique gifts for the person who has everything.

About Collections Etc.

Collections Etc. is a privately owned catalog company located in Elk Grove Village, Illinois, a suburb of Chicago. Although the company was founded over 40 years ago, the Collections Etc. catalog began in 1997. The success of the Collections Etc. Catalog has led to the creation of several new specialty catalogs, including 21 Mallory Lane, featuring our Home Decor Collection; How Helpful, featuring our Household Solution Collection; and Gifts & Grins; featuring our Gifts Collection. For more information, please visit www.CollectionsEtc.com.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6092399&lang=en

For Collections Etc. Inc.
Lynn Butler, 401-553-5113
lbutler@rdwgroup.com
or
Collections Etc. Inc.
Michael Peck, 847-350-5637
mpeck@CollectionsEtc.com