Sleepy's Fights Pancreatic Cancer with Limited Edition My Tempur-Pedic Teddy Bear®

HICKSVILLE, N.Y. - (BUSINESS WIRE) - Sleepy's, family-owned east coast mattress company, today announces its participation in the Tempur-Pedic Hugs Back campaign, featuring a limited edition version of the company's popular My Tempur-Pedic Teddy Bear in their showrooms across the Northeast and Mid-Atlantic.

Sleepy's has purchased over $100,000 worth of these bears for charity, and are offering them as a special free gift with any Tempur-Pedic purchase throughout the holiday season. Customers may also purchase the uniquely gift-able bear for $59 at any of Sleepy's 700+ showrooms. All net proceeds go to the Pancreatic Cancer Action Network, the nation's leading pancreatic cancer advocacy organization, to help fund research for the deadly disease.

"Pancreatic cancer is one of the most under-funded diseases out there and the lack of public awareness is truly alarming," explained Mike Bookbinder, Executive Vice President. "We hope our involvement with the Tempur-Pedic Hugs Back campaign and our donation of all proceeds from the sale of the bears in our stores will help in the fight against this devastating disease."

Pancreatic cancer has the highest mortality rate of all cancers, with a 5-year survival rate of just 5 percent. In 2009, more than 42,000 Americans will be diagnosed with the disease. Actor Patrick Swayze, political columnist William Safire and NCAA president Myles Brand are among those who recently have succumbed to pancreatic cancer.

Offering snuggly comfort and support, the limited edition My Tempur-Pedic Teddy Bear is filled with the same proprietary, pressure-relieving material that is featured in the company's sleep collections. Co-branded with the Pancreatic Cancer Action Network, the bear comes with a cause bracelet to encourage owners of the bear to drive awareness of this devastating disease and what needs to be done to change the fate of those who face it.

ABOUT THE PANCREATIC CANCER ACTION NETWORK

The Pancreatic Cancer Action Network is the only national organization creating hope in a comprehensive way through research, patient support, community outreach and advocacy for a cure. The organization raises money for direct private funding of research-and advocates for more aggressive federal research funding of medical breakthroughs in prevention, diagnosis and treatment of pancreatic cancer.

The Pancreatic Cancer Action Network fills the void of information and options by giving patients and caregivers reliable, personalized information they need to make informed decisions. We create a sense of hope and community so no one has to face pancreatic cancer alone. The organization helps support individuals and communities all across the country work together to raise awareness and funds to find a cure for pancreatic cancer.

To learn more about the Pancreatic Cancer Action Network, visit www.pancan.org.

ABOUT SLEEPY'S

Sleepy's, The Mattress Professionals is a family-owned company that has grown from a single Brooklyn location to over 700 stores in 50 years. Owing much of their success to the communities that surround their showrooms and distribution centers, the Sleepy's family gives back through participation in holiday food drives, coat and toy drives, partnering with the Salvation Army, United Way, organizations against domestic violence, and various local drama and sports events.

Keeping up-to-date on all the latest innovations in sleep technology, Sleepy's, The Mattress Professionals carries the latest in Sealy, Serta, Beautyrest, Tempur-Pedic mattresses to fit any price range or comfort level, plus exclusive comfort features that can only be found at Sleepy's. For more information, visit www.sleepys.com.

Sleepy's
Greg Longmuir, 1-800-SLEEPYS
Glongmuir@sleepys.com