Published:
Hampshire Group Renews Geoffrey Beene Apparel License Agreement
NEW YORK - (BUSINESS WIRE) - Hampshire Group, Limited (Pink Sheets: HAMP; www.hamp.com),
a leading provider of women's and men's fashion apparel, today announced
a three year extension of the Company's license agreement with Geoffrey
Beene, LLC for the design, production and distribution of men's sweaters
under the Geoffrey Beene brand. The new agreement will run through
December 31, 2012.
Since 1998, Hampshire Group has licensed the Geoffrey Beene trademark
for men's sweaters, and currently provides the brand, a market leader
across multiple categories, to national and regional department stores
including Macy's, Belk, Bon-Ton and Boscov's.
"We are extremely pleased to be continuing our partnership with an
established heritage brand like Geoffrey Beene," said Mark Lepine,
President of Hampshire Group's Men's division. "The renewed agreement
further solidifies our portfolio of brands and demonstrates our
commitment to providing retailers with superior quality product."
Merle Sloss, EVP President of Licensing of Geoffrey Beene, LLC, "We are
very happy to further our longstanding relationship with Hampshire
Group. They have a strong track record and have done a great job in
building brand equity in a competitive marketplace."
About Hampshire Group
Hampshire Group, Limited is a leading U.S. provider of women's and men's
sweaters, wovens and knits, and a designer and marketer of branded
apparel. Its customers include leading retailers such as JC Penney,
Kohl's, Macy's, Belk's and Dillard's, for whom it provides trend-right,
branded apparel. Hampshire's owned brands include Spring+Mercer, its
"better" apparel line, Designers Originals, Hampshire's first brand and
still a top-seller in department stores, as well as Mercer Street
Studio, Requirements®, and RQT®. Hampshire also licenses the Geoffrey
Beene and Dockers labels for men's sweaters, both of which are market
leaders in their categories, and licenses JOE Joseph Abboud for men's
sportswear and Alexander Julian Colours for men's tops.
About Geoffrey Beene
Geoffrey Beene, LLC is the #1 selling menswear designer brand across
major categories in leading department stores. It is also in the
philanthropic forefront with GBGB - Geoffrey Beene Gives Back(R). 100%
of the net profits of Geoffrey Beene, LLC fund charitable causes.
Through GBGB - Geoffrey Beene Gives Back(R), more than $146 million has
been donated, with over $106 million donated to the Geoffrey Beene
Cancer Research Center at Memorial Sloan Kettering Cancer Center. Other
causes include Alzheimer's, Heart Disease, Educational Scholarships,
Protection of Family, Women and Children, Veterans Support and Animal
Welfare. Visit us at www.geoffreybeene.com
and check out our www.rockstarsofscience.org.
Berns Communications Group
Jessica Liddell/Melissa Jaffin
212-994-4660
jliddell@bcg-pr.com
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