Published:
Belgrave Trust Sparks Innovation in Carbon Offsetting for Individuals, Taps Power and Speed of Global Markets
NEW YORK - (BUSINESS WIRE) - Belgrave
Trust today unveiled a first of its kind membership service
designed to help individuals live carbon neutral. Based on the founding
principles of commitment to diversification, innovation driven solutions
to climate change, and efficiency for its users; the web-based service
manages and retires carbon offsets to counter members' monthly emissions
using an actively
managed portfolio of high quality offset projects, and a robust
calculator that's a leap forward in efficiency and breadth of
measurement. With the wealthiest 7% of individuals responsible for over
half of the world's greenhouse gas emissions, taking action at the
individual level right now is as essential as action at the government
level. Belgrave Trust gives individuals a comprehensive way to live
carbon neutral, today.
"When there's a demand, markets have proven their ability to deliver
solutions efficiently, rapidly, and globally," said Founding Member Jeff
Stewart, illustrating Belgrave Trust's vision. "Because carbon
offsets fund the development of alternative solutions, our members don't
just reduce global emissions, they also drive innovation."
Belgrave Trust's members make a monthly commitment based on the carbon
footprint of their lifestyle using Belgrave Trust's breakthrough
calculation engine to determine their impact, from basics to
high-emitting activities and hobbies. Optimized for accuracy, efficiency
and ease of use, the calculation engine's algorithm is a combination of
sophisticated modeling based on actuarial principles, and the consensus
methodology of the scientific community.
As a new member first calculates their footprint, they instantly see how
their choices directly impact their emissions, encouraging responsible
mitigation. Belgrave Trust also makes it easy to give the gift
of living carbon neutral through its online portal.
"The very first thing we did was reach out, convene focus groups and
interviews, and talk to real people." said Founding Member Nicholas
Baily "We were surprised to find that many among the affluent have
been deeply concerned about climate change long before it became
mainstream, but that no one was engaging this group in a way that
matched their values. Our members don't just want to reduce, they want
to live a completely carbon neutral life."
Belgrave Trust represents a notable evolution, drawing on best practices
from the worlds of business, actuarial science and high-end consumer
service in order to help individuals measurably address climate change.
The service's actively managed portfolio is diversified, subject to
intense review, and relies on the most trusted verification standards
for all offset projects selected.
Through diversification comes strength and confidence, as members are
assured that if for any reason certain projects don't reach their
potential, allocations are shifted elsewhere in real time. And through
innovation funding, Belgrave Trust is able to support experimental
technologies and help provide the incentives necessary to bring about
game-changing solutions.
A community of leaders, Belgrave Trust's membership shares a set of
common values. Founded on the principles
of ease through simplicity, innovation via markets, and strength
from diversification, Belgrave Trust is a single point choice that is
the most efficient and effective way to live carbon neutral.
To comprehensively measure your carbon footprint in minutes (no
commitment necessary) and become a member visit Belgrave Trust at http://www.BelgraveTrust.com.
Note to editors: If you are interested in viewing additional
information on Belgrave Trust, please visit our online press
room where you can find background information, image files,
and details on carbon offset projects in the portfolio.
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6091788&lang=en
Belgrave Trust
Nicole Shore, 201-863-1753
Nicole.Shore@zerotosixtycommunications.com
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